Paul Davidson USA TODAY Published 3:31 PM EDT Jul 31, 2019 WASHINGTON– The Federal Reserve gave the U.S. economy a rare immunization shot Wednesday as it sought to extend a record 10-year-old expansion that faces mounting risks. Despite a generally healthy economy, the Fed cut its key short-term interest rate for the first time in more
Month: July 2019
Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the
It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this blog, I’ll
Staying up to date is the only way to be relevant in this growing global economy. And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. The average time spent browsing on a
B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report.
The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data. With the right data at their fingertips, modern marketers can now target customers with surgical precision, as well as provide CEOs with evidence that their initiatives are working. And
Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. The gift was a hit, despite the fact that I’d misspelled her name. But then other magazines offers
Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches of this name on AltaVista, the premier search engine before Google returned web pages for Casper the Friendly Ghost. But in 1998,
Content marketers have so many questions and hesitations during their day. Did I include the target keywords in the text and title frequently enough? Did that guest blogger really write that piece? Or did they pull all of the copy from another site and try to pitch it as their own? Is this blog long
Have you ever noticed how a beach looks completely different after a storm? Carefully-built sand sculptures are washed away, and the shore is littered with seaweed and debris. A similar fate awaits a brand’s search landscape following a corporate crisis. Social media profiles, positive articles, and favorable reviews could be swept away and replaced with
Cart abandonment is one of the biggest pet peeves for ecommerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries, according to SalesCycle. Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping
I am sure most people have quit while waiting for a website page to load. Waiting is a hassle; we all expect fast-loading sites—anything less isn’t worth the wait in today’s time-poor world. If your website is like this, then you probably haven’t upgraded or even thought about your website for a little while now.
Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing. This strategic shift calls on SEO and marketing
Your business’s logo is perhaps the most important element of your company’s branding. Ideally, your logo should represent what your company stands for and help customers easily recall your business. How to Create a Logo for Your Business So what makes a good logo? There are several important design elements and considerations to make before
Before today’s digital ecosystem, local small businesses had a hard time growing their brand. Word of mouth and traditional advertising was the only way to go. And the high cost of advertising meant they did very little of it. However, a small business can now let everyone (including a global audience) know who and where
Usefulness Content Freshness Lund strikes the right tone and simplifies the complexity in communicating online today. Marketing has been taking some twists and turns over the years — with Google’s decision to discontinue Google Plus providing the only seemingly simple choice to marketers; removing a platform from a marketing plan. But the twists and
Usefulness to SMBs Functionality Price If you need to create charts to better communicate your data, Vizzlo is a great tool. Everyone from students to professors, freelancers to small businesses can make use of the platform. Creating graphs and charts to present your business data used to be time intensive and costly, if you outsourced
Do you dream of giving up your job and being your own boss? Making the jump from employee to entrepreneur and business owner can prove daunting, as well as rewarding. Some people find getting a ‘happy balance’ by remaining in employment but embarking on a side hustle. As a result, they run their own business
Entrepreneur and business school professor Chris Haroun will teach you everything from basic business accounting to complex financial modeling. March 24, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue
Private sector employment rose by 156,000 jobs in July, according to payroll giant ADP, even as some small businesses lost jobs. Small businesses with between one and 19 employees subtracted 18,000 jobs, although that was offset by small businesses with between 20 and 49 employees that gained 29,000 jobs, for a net total of 11,000
Nummuspay creates a seamless checkout and payment system for customers. April 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. There’s a
If you want to spend more time doing what you love, you have to get comfortable with delegating. September 21, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve started a business, you know you have to wear multiple hats. In fact, you do a number of jobs you never
Democratic presidential contenders divided sharply on Tuesday over whether middle-class taxes would have to increase to pay for a government-run health care system known as “Medicare for All.” Senators Bernie Sanders and Elizabeth Warren — two of the most ardent supporters of replacing private health coverage with government-sponsored care — have said that taxes for
There are three myths advisors use to sell entrepreneurs on the value of C Corp., but you won’t find a happily ever after here. July 16, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Mark J. Kohler’s book The Tax and Legal Playbook. Buy it now
Every business big and small should have regularly updated bookkeeping and accounting records so business leaders can make the right decision with a foundation in the data. October 5, 2018 5 min read This story originally appeared on Due Last week in a discussion with a business coaching client, I asked if she had updated bookkeeping and
The International Ethics Standards Board for Accountants proposed some changes Wednesday to the International Code of Ethics for Professional Accountants to improve the mindset expected of accountants. The exposure draft, Proposed Revisions to Promote the Role and Mindset Expected of Professional Accountants, comes in response to calls from different stakeholders asking the Ethics Board to
The most underused write-offs and tax deduction strategies entrepreneurs should consider. July 23, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Mark J. Kohler’s book The Tax and Legal Playbook. Buy it now from Amazon | Barnes & Noble | IndieBound | Entrepreneur Books When I
If you hire a non-U.S. citizen who performs any work inside the United States, you’ll need to file a 1099. It is your responsibility to verify that the worker is indeed a non-U.S. citizen and performed all work outside the United States. For that purpose, in the future you might want to have that foreign worker
Creating the perfect home office usually requires a bit of imagination. As a result, you should create a working space that helps you concentrate. And it should allow you to focus on your work. These clever home office storage hacks will help you keep everything organized and under control. Home Office Storage Hacks Homemade Desk
The future of global trade depends on automation tools, and any company eyeing international expansion must invest in this technology. Artificial intelligence, in particular, is transforming international commerce, as companies use intelligent systems to identify ways to increase productivity and distinguish themselves in the market. Increased productivity will drive economic growth in the nations that harness
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