Month: August 2019

[embedded content] Facebook tries to repair trust with privacy campaign Facebook has launched a privacy campaign, the latest step in its bid to improve transparency and rebuild trust following the Cambridge Analytica scandal. The ‘Privacy is Personal’ campaign is designed to raise awareness of the privacy features the social media giant offers, including ad preferences,
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Facebook is releasing its automated lead generation feature for Messenger, which was first announced in May to all advertisers. The new offering allows businesses to create an automated question and answer experience within Messenger that launches via Facebook’s click-to-Messenger ads for Facebook News Feed. Here’s how it works: when a user clicks a “Send Message”
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The number of independent workers in the U.S. is on a steady rise. According to a 2018 NPR/Marist poll, one in five American workers are contract workers. And increasingly the professionals in this segment are getting highly competitive wages. The latest report from Upwork identifies the 20 highest-paying skills for independent professionals today. These skills
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Start contemplating the right business structure for your business. You’ve probably heard corporations generally demand more administrative time and resources than other entities. For example, it takes more time and money to meet all your compliance requirements as a corporation than as an LLC. And sole proprietors fall into that easier to manage class of
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Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy. With a subscription to Marketing Week Premium you will get full access to: > World-renowned columnists > Analysis & case studies > Exclusive leading-edge insight > Carefully curated reports & briefings from Econsultancy
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Messenger appointment setting feature moves to beta. Facebook is opening a beta of the appointment setting
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Cisco Systems reported dreadful financial results last week. The San Jose, Calif. maker of networking gear is feeling the pinch of slow orders from carriers contemplating huge 5G systems. From semiconductors to optical equipment and software, the order delays are causing weakness in all of the major 5G stock groups. Naysayers argue the hype is finally meeting with
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Tentree launches a Wildfire collection as part of its broader reforestation efforts. Tentree This brand wants to reforest the Earth. And they’re doing it with Instagram. A group of Canadian entrepreneurs came together in 2010 with a passion for reforestation to launch Tentree. They built an apparel brand to be the vehicle for planting trees around
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SMADE Photo taken by Michael Tubi “African Diaspora” is a term commonly used to describe the communities located around the world which are made up of people predominantly from Sub-Saharan Africa who have migrated. Whilst they come from various countries such as Nigeria, Ghana or French-speaking Cote D’Ivoire there is a cultural affinity when they
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Your productivity record is impeccable: You triage priorities, get the work done and move on to the next big thing. Your performance never falters. Then you enter into a divorce, and suddenly the competition for your attention becomes overwhelming. Is it possible to stay on task? Yes—but it’s going to take some doing. Divorce can
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Business alligators love companies that don’t practice good operating fundamentals; it’s their favorite food and they’re voracious eaters. 123rf.com Small business owners know all about that metaphorical business reptile – the ubiquitous alligator. They slither in from everywhere, continuously chomping holes in your business, tearing apart projects, taking a bite out of performance and eating
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Progressive web apps are growing in popularity, particularly among online retailers, as they look to improve the mobile experience and increase sales. A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone. While
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Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path indicates that marketers are starting to pay closer to attention to the key factors that help their email reach the intended inboxes. Reaching the inbox continues to challenge marketers as bad actors continuously develop new methods
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Political advertisers on Facebook required to include EIN or FEC numbers. Facebook has updated its ad policies for political advertisers and anyone running electoral or social issue ads. The new policies, which include new disclaimer requirements for political advertisers and updates to the company’s list of social issue topics in the U.S, were introduced on
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When most people think about office lighting, they picture old, washed out fluorescents. But don’t settle for this solution. Today, you’ll find plenty of different lighting options that can help you create a stylish and practical office space. Office Lighting Ideas Whether you work out of a home office or a traditional office building with
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