Susan Choe and her husband, Tom, hiked in the Gobi Desert after her startup’s board of directors … [+] removed her as CEO. It was “soul filtering” she said. She’s now a leading woman VC. Susan Choe Susan Choe was in the Gobi Desert in 2011 when she got the call that started her new
Month: September 2019
[embedded content] When Carling launched its ‘Made Local’ marketing campaign at the beginning of this year, many people assumed the beer brand had a new brand purpose. The campaign, its first on TV in more than two years, champions local pride. It celebrates the brand’s hometown Burton-on-Trent and the people who live and work there,
Instagram is testing product launch reminders in Stories and posts. Instagram wants to be more than a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire product plans around. Its latest test, announced Monday, is aimed at giving brands tools to build excitement around upcoming products their fans
The CocoTera Co. In 2013 serial entrepreneur Nate Saal was at a chocolate tasting in Palo Alto, California, when it dawned on him that chocolate — like coffee, the other beloved “bean” from the equator — is something consumers could be making for themselves at home. On the spot, he hatched the idea that would
Small businesses know that mentors are a major driver of growth. Small Business Trends contacted Innovation and Disruption Keynote Speaker Bonin Bough to get some advice SMBs can use. Bough is a renowned marketing executive also known as host of the CNBC show Cleveland Hustlers. The Value of a Mentor Bough starts by talking about
Do you have a brilliant new product idea? If so, get an early read on your product’s market value. It’s a crucial component to a successful launch. The earlier in your development process that you determine the value of your idea and the emotional connection it will have with your audience, the better. That way,
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Ushort helps you gather data and optimize your marketing campaigns with simple tools. September 28, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce
Lise Gagne | E+ | Getty Images Rajesh Srivastava always loved trading stocks and options. When he found a way to turn that passion into a software that helps traders analyze and respond to the market, he started a one-man business around it in 2015. He eventually left behind his career working for technology firms
Keeping track of expenses is one of the many jobs of small business owners. And as jobs go, it is very important. Whether you have a software or you’re doing it old school, you need up to date and accurate view of your total spend. Bill Pay is a new solution from Divvy designed to
I’ve known Sarah Hernholm for years and have always been impressed by her commitment to teens in entrepreneurship. Sarah started WIT (Whatever It Takes) – a program to foster entrepreneurship amongst the teenage population, and it’s a big success. So I caught up with Sarah to ask her what her biggest Unreasonable Request was and
By understanding the behaviours of those who have a relationship with their brand, marketers can personalise engagement to create a roadmap that will improve their marketing results. One of the biggest challenges for senior marketers today is to understand and execute a personalised user experience across multiple channels and media. Achieving this in practice is
NEW YORK — TikTok doesn’t report user numbers publicly. Recent reports have pegged its user base at anywhere between 260 to 500 million, but those estimates may be low. “It’s not a billion, but it’s not half that either,” TikTok VP Blake Chandlee said cagily during a talk at Advertising Week in New York Monday.
designer491 | iStock | Getty Images Employer-sponsored 401(k) plans have become the primary method that Americans use to save and invest for their retirement, but it’s expensive and complicated for companies to provide a 401(k) plan. That makes it difficult for small businesses, in particular, to offer a 401(k) plan. Many ultimately opt not to
Employee Stock Ownership Plans, or ESOPs, are a terrific type of employee benefit plan. They are also a way for a small business owner to cash out and exit the business — and save on taxes. The quiz below will help answer the question “is an Employee Stock Ownership Plan right for my business?” About
If you are looking for top-tier video professionals, Vimeo has just launched a new platform which offers a “For Hire” marketplace. With this new platform, you can source the best talent for your project to create videos, scripts, product explainers, VR video, 3D, animation and much, much more. If on the other hand, you are
The Hong Kong Institute of Certified Public Accountants signed a Statement of Protocol on oversight arrangements with the Financial Reporting Council, a regulatory body for audit firms in the United Kingdom The officials who attended the signing ceremony included Winnie Ng, deputy secretary for financial services and the Treasury, Patrick Law, president of the HKICPA
Open banking has been a reality in the U.K. for nearly two years now, allowing financial service providers to access the current account details of consenting clients in order to provide new and hopefully innovative services. Thus, a fintech company might provide money management advice via an app, using information gleaned from the user’s constantly
Mobile market data and analytics provider App Annie will acquire mobile advertising analytics company Libring in a move the company says will help mobile publishers and brands to view market data and advertising analytics side-by-side. Why we should care Mobile execution and engagement is a critical component of many brands’ success. And with mobile ad
Is the Thomas Cook brand worth saving? Thomas Cook ceased trading this week after talks to find the funding lifeline it needed to keep operating failed. The liquidation puts 9,000 British jobs at risk and triggered a huge repatriation effort to bring home the more than 150,000 UK consumers on holidays with the company overseas.
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Twitter rebrands and expands in-house brand strategy team. Twitter has given its in-house brand strategy
If you’ve yet to have familiarize yourself with web accessibility, now’s the time to make it a priority. September 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Web accessibility may not be the first thing you think of when designing a website for your small business, but in the long
One awful day you wake up and realize an employee you trusted has been embezzling from your company. It’s one of the most devastating things to happen to a small business owner. Examples of embezzlement abound and there’s no shortage of ways that employees steal. The goal of this article is to help you spot
How you can save time and money compared to traditional outbound sales efforts. September 24, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I’ve witnessed many evolutions in marketing best practices, from the rise of digital- and social media-marketing to automation technologies replacing human tasks. And now there’s a new trend that is
Small businesses across the United States spend a staggering $60 billion on energy every year, most of which is consumed in electricity. Keeping work premises warm in the winter and cool in the summer is a necessary part of running any business but is also energy intensive, equating to one of the biggest energy costs.
Hall Of Flowers Warren Bobrow-iPad Professional While you were at the beach, reaching for another frosty beer during the final weeks of summer, I was getting ready for the Hall of Flowers. But first, what is the Hall of Flowers? Hall of Flowers is the bi-yearly event that takes place at the historic Sonoma County
Despite having a “very powerful” brand, Barclays believes there is limited differentiation between banking brands, something it is trying to address with a new positioning, tone of voice and visual identity. [embedded content] Barclays is repositioning its brand in a move aimed at “breaking it out of the pack” and giving it a clear point
Reddit announced three new video ad updates on Wednesday, launching a new mobile landing page experience, adding two more aspect ratios for ad sizes and offering optional referral URLs for CPV (cost per view) campaigns. Mobile landing pages for video ads. The new mobile landing pages for video ads are designed to provide a “seamless
Fast food workers and supporters protest to raise the minimum wage for fast food workers to $15 dollars an hour. James Leynse | Corbis Historical | Getty Images For the more than six million small businesses nationwide, employee turnover can be a brutal expense. In fact, nearly one in three (32%) employees will no longer
Wood burning is the art of decorating, writing or drawing on a wooden object with a heated stick or poker. This allows you to customize various products or create truly unique works of art. There are more than 8,000 wood burned products listed on Etsy alone (which makes that an ideal source of wood burning
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