Month: September 2019

I’ve been attending local networking events as long as I’ve run my content marketing agency (so, 13 years). I’m aware that trying to sell yourself isn’t the general concept behind networking, that it’s better to build relationships over time rather than “machine gunning” your business card to everyone in the room. Believe me, I’ve seen
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Working from the comfort of a home office comes with many cost-cutting benefits to a small business, the biggest being the lack of a costly and time-consuming commute to work. However, there are expenses associated with running a home office, with energy costs being a leading overhead. What Devices Use the Most Electricity If you
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[embedded content] Lego returns to advertising to ‘fire up’ creativity It’s been 30 years since Lego launched its last global brand campaign. This week it broke that hiatus with a fun and energetic piece of creative looking to get those creative juices flowing. Proof that Lego knows its audience spans the generations, ‘Rebuild the World’
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Socialbakers’ Social Media Trends Q2 2019 Trends report: Allocation of ad spend on Facebook and Instagram Facebook continues to be fertile ground for advertisers, with News Feed ads outperforming all other ad units, according Socialbakers’ latest trends report. The social media management platform looked at Facebook and Instagram ad performance for more than 140,000 branded
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YouTube’s new look for verified badges. YouTube has updated eligibility verification requirements for creator and branded channels and has rolled out a new “look” for the program, displaying verified checkmark icons more consistently across YouTube channel pages, in search, and in comments. Previously, YouTube extended verification to channels with more than 100,000 subscribers, regardless of
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Amazon (NASDAQ: AMZN) announces plans to offer a boost for local artisans in its Amazon Handmade community by offering them faster delivery of their products through its Prime Now service. A specially-curated list of products from Amazon Handmade artisans is available through Prime Now in time for the holiday season. Last-minute shoppers can order handcrafted
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E.ON is using its marketing to tackle climate change and differentiate in the energy sector, with the brand suggesting that in order to survive it must “have an opinion”. Speaking to Marketing Week, Scott Somerville, E.ON’s head of advertising, PR and campaigns, says: “In this world, everyone has an opinion and everyone has a point of
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If you have noticed a drop in your Facebook conversion reports this week — or are seeing unexpected fluctuations with your Custom Audiences or Dynamic Ads volume — you’re not alone. The company is confirming with advertisers that its Pixel, which makes it possible to retarget audiences on the platform, suffered an outage that may
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Nielsen, an advertising measurement and analytics company, is integrating OpenSlate’s digital ad technology into its Digital Ad Ratings solution. OpenSlate’s technology is designed to measure content quality and assess “brand suitability” across digital video platforms. Why we should care Brand safety issues on programmatic video ad platforms have long been an industry-wide concern, with CMOs
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The head of an IT products and services distributor told CNBC on Tuesday that small- and medium-sized businesses have not slowed down investing like larger corporations, and it’s showing up in the company’s results. “Anecdotally, we think SMB is much stronger than large enterprise [now] … and we’re taking advantage of that,” Tech Data CEO
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Getting paid — let alone on-time — has long been a problem for business owners. Large corporations can shoulder the burden of delayed payment. However, small and medium-sized companies can’t go that long without payment. Late payments and unpaid invoices can create serious cash flow problems for a business. In some cases, payment delays can shut a
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While data shows that it can cost as little as a few thousand dollars to start a startup thanks to open source technology and cloud-based tools, entrepreneurs still need funds to build the product. Getty Getty It can cost just a few thousand dollars to start a startup. CB Insights argues that today’s open source
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Google’s ranking algorithm might remain a mystery, but it’s always surprising to me that all marketers don’t rally around the same important concept as the most crucial of all: intent. By “intent,” I mean both user intent and what I call “creation intent.” That is, we should always be focused on what people are looking
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In April, 2017, Facebook stopped allowing users and Page owners to alter news headlines shared via organic posts in an effort to stop the spread of misinformation on the platform. At the time, Facebook continued to allow advertisers to alter headlines if the news articles were being used within an ad. Later that same year,
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YouTube Masthead ads for TV screens. YouTube is rolling out masthead ads for TV screens, offering brands prominent placement within its TV app. Same as YouTube’s desktop and mobile feed masthead ads, the masthead ads for TV screens can be purchased on a cost-per-impression (CPM) basis and will be available via reserved placements. The masthead
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