Month: November 2019

White elephant exchanges are popular at workplace holiday parties. Usually, each person brings a fairly inexpensive gift and coworkers pick items and can even steal from one another. Sometimes, the gifts are serious and useful, but there’s usually a funny element to them as well. Are you going to a White Elephant party at work
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Many business owners dread keeping their books. They don’t have the time to learn how to use their accounting software properly, fall behind on keeping financial records for their business and end up in a mad scramble when tax time rolls around as they get ready to meet with their accountant.  “They lack the confidence
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Microsoft CEO Satya Nadella talks during a company event, Wednesday, Oct. 2, 2019, in New York. (AP … [+] Photo/Mark Lennihan) ASSOCIATED PRESS Robotic Process Automation (RPA) is kind of a confusing term. It’s not about physical robots—instead, it refers to software bots that streamline repetitive and tedious processes in the workplace.  Something else to note: RPA
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Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic Table of Email Optimization and Deliverability, which we’ve been exploring in recent weeks.  The most important element of all is the Email Address (At), the unique identifier
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Facebook is bringing more machine learning-driven capabilities to its ads platform to improve personalization, the company announced this week. Dynamic formats and ad creative for Dynamic Ads. Advertisers will now be able to automatically serve different ad formats to audiences based on the machine learning model’s prediction of a user’s format preference. Campaign managers can
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Did you think the term gig economy was a modern concept? You’d be wrong. Yes, it refers to the growing number of freelancers and contract workers making up the workforce. But its origins stretch back much further. What is the Gig Economy? Spawned by jazz club musicians in the early 1900s, the notion of a
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Helping veterans with the resources they need to get their business up and running is a great investment all around. This is because they are trained to adapt to new and evolving conditions with the ability to perform under pressure. As a result, they have leadership qualities that help them work well as part of
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Losing bets; out on a limb; Perfect no more; and other highlights of recent tax cases. Newark, New Jersey: Preparer Wayne Dunich-Kolb, 54, has been sentenced to six years in prison for filing false federal income tax returns, stealing client refunds and committing identity theft in connection with refunds stolen from a deceased taxpayer. Dunich-Kolb
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Launching your product at CES is an exciting, high-stakes moment and an incredible opportunity for … [+] getting people talking about your brand. Photo by Product School on Unsplash CES 2020. It’s the biggest, busiest, most high-stakes consumer tech show in the U.S. Over the last ten years, I’ve attended this event as an influencer,
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Facebook advertising is increasingly playing multiple roles in the retail marketing funnel – not unlike advertising on Google, Amazon and other major platforms. For instance, some marketers opt for a direct response, or mid-funnel, approach with Facebook ads by encouraging users to take specific actions online, in-store, or in mobile apps. Other marketers operate earlier
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Businesses still have a lot of work to do in the areas of password and access security, according to the latest research in this year’s Global Password Security Report. While some organizations are increasing their use of important security measures like multifactor authentication (MFA), overall, employees still have poor password hygiene that weakens overall company
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