Independent retailers are gearing up for Small Business Saturday, a day used to promote mom-and-pop retailers, and many towns are doing their best to support the effort. In 2018, an estimated 104 million consumers shopped at independent retailers and restaurants on the Saturday after Thanksgiving. They spent $17.8 billion, the most since the shopping event
Month: November 2019
Whether you’re involved in an organized gift swap or just like exchanging small gifts with each person in your office, there’s a good chance that you may need to purchase some Christmas gifts for coworkers this season. Buying Christmas gifts for coworkers can be tricky. However, there are some safe bets you can turn to
The financial planning process is complex and includes many areas: advising on matters of cash flow today and in the future, risk management, retirement planning, income tax planning, investment planning, estate planning, business succession, family governance, and just about any financial issue that comes up in the lives of your clients. Notice that investment planning
Throwing axes for fun has been gaining popularity across America for a few years now. As a result, more and more recreational facilities and even bars offer this alternative activity. They are either its main entertainment feature or a quirky side hustle. A thousand years ago during the peak of the Viking period, throwing axes
The road-legal Scuderia Cameron Glickenhaus Baja Boot won its class in this year’s Baja 100 then was … [+] driven back home to California. Bryan Campbell In the world of cars and motorsport, there’s no shortage in stories of success, comebacks and dramatic defeats. Most of them are even worthy of making it to the
Ryanair shifts positioning to push its environmental credentials There’s no getting away from the fact that flying isn’t good for the planet. And as consumers become more concerned about their environmental footprint, finding friendlier ways to travel is moving up the agenda. Realistically most people aren’t going to stop flying. Nor should flying become the
Portrait of small business owner MoMo Productions | Taxi | Getty Images American Express created Small Business Saturday in 2010 to try to encourage shoppers to support local retailers, but a new CNBC/SurveyMonkey Small Business Survey shows waning enthusiasm for the day. The survey, conducted Nov. 20–22, surveyed 2,397 Americans nationwide across all age demographics.
Holiday tipping is a great way to show your appreciation. But who do you tip at the holidays? This holiday tipping guide will help you figure that out. Holiday Tipping Guide Mail and Package Delivery Services You probably send and receive a lot of mail and packages over the holiday season, and perhaps throughout the
Want to make more money in your small business? There are plenty of tactics you can try, from monetizing apps to improving productivity so you can spend time on the tasks that bring in the most money. To achieve these goals, here are tips from members of the online small business community. Learn to
Share to facebook Share to twitter Share to linkedin Hot toys for the holidays Amazon If there’s ever a time to shop for the holiday season and stock up on Christmas gifts for the kids in your life, then Cyber Week is that time. Black Friday falls on November 29 this year, and Cyber Monday
Retailers need an unambiguous outcome to the general election to offer consumers the clarity they need to unlock confidence and spending. Consumer confidence has flatlined at -14, marking almost four years in negative territory and with only a clear result in the general election likely to offer retailers a pre-Christmas boost. GfK’s monthly consumer confidence
The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer with a stake in the game meticulously plans this season, are they wasting their efforts at one of the most critical
In response to the growing demand for opportunities to upskill, digital training solutions are … [+] being developed and rapidly adopted. Photo by Campaign Creators on Unsplash With tech giants like Facebook and Google offering high-end perks and lush campuses, the bar for attracting and retaining top talent has been significantly raised; however, a satisfying
How much is too much? A pint of Speedway Stout sold by The Craft Beer Co in London costs £22.50 – that’s too much. Teenagers wearing Jimmy Choo Diamond Trail stretch mesh trainers, retailing at a smidge under £600? That’s too much. Potty-mouthed chef Gordon Ramsay booking generic ballad machine Ed Sheeran for his daughter’s
The California Consumer Privacy Act – or CCPA – goes live in a few short weeks, and it has major implications for your marketing measurement. CCPA creates strict new requirements and processes for all brands that sell to consumers in California. It also imposes new financial and compliance risks for marketing organizations. Join OptiMine CEO
Dropshippers allow businesses and individuals to sell items without having to worry about logistics. For example, you don’t need to worry about shipping, warehousing and processing. Small businesses can cut costs by using dropshippers to handle sales. As a result, Shopify’s dropshipping partners and apps can create an omni-channel experience with very little overhead. The
One of the most impactful startups of this generation for entrepreneurs has been Kickstarter. It changed how their new companies and products got funded forever. On The Small Business Radio Show this week, Yancey Strickler who is the cofounder and former CEO of Kickstarter, the mission-driven global Public Benefit Company that helped pioneer crowdsourcing. He
Michelle Endres (pictured) was appointed to the newly created position of chief people officer at LBMC, Nashville, where she will lead all human resources functions. The National Association of State Boards of Accountancy, Nashville, announced its board of directors for 2019-20: as chair, LaurieTish, partner and national practice leader for government services for Moss Adams;
It sounds a little cliché, but tech entrepreneur Chris Lynch says he learned everything he needed to know about business as a 7-year-old paper boy. Chris Lynch has a Napolean complex. AtScale “I learned more from that paper route that’s affected my personal and professional life than anything I learned in school,” said Lynch, who
As the Christmas office party season kicks off, ad land’s response to #metoo is launching a campaign asking bystanders witnessing sexual harassment what action they should take. The UK ad industry’s response to the #metoo and #timesup movement is using the start of the Christmas office party season to encourage bystanders witnessing sexual harassment to
Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also a great time for digital marketers, small business owners and agile teams to snag critical martech tools at a bargain. Many marketers are so focused on finishing up their campaigns for Black Friday
In advance of Small Business Saturday (Nov. 30) and the holiday shopping season, Pinterest has launched Pinterest Shop – a new dashboard curated by Pinterest that showcases the profiles and products of small businesses in an Etsy-style fashion. Shop currently includes 17 different small businesses that make and sell unique goods and have uploaded their
Your retail business is growing, and you can’t (or don’t want to) man the store 24/7. It’s time to look for a retail store manager. How do you choose the right store manager and when you found the perfect hire, how do you train them? Here’s what you need to know. How to Choose a
Today, I’m going to show you how to automatically grow your email list using your MobileMonkey chatbot in two steps. I got an email the other day asking about this: It’s a great question. Using a website form to collect emails usually results in a conversion rate between 1% and 10%, and the average website
Your holiday business gifts can send a message to your clients, employees, and partners. As a result, it’s important to carefully consider what that message is. If you want to run an eco friendly or socially conscious organization, you might consider eco friendly gift ideas. Or consider gifts for a cause that give back in
When Ram Sudireddy took his son to have a wisdom tooth extracted and the dentist demanded $3,000 up front, he was shocked. “I was paying $2,000 per year in dental premiums,” Sudireddy said. “Over 10 years I paid $20,000. When I really needed it they only gave me $1,000.” Bento helps you find a dentist.
In the latest edition of the Marketing Week Explores podcast, we discuss the brand reputational woes for Unilever following Dollar Shave Club’s appearance on pornography site Pornhub and debate the true value of NPS. In this edition of Marketing Week Explores, acting features editor Charlotte Rogers and senior reporter Ellen Hammett discuss the reputational damage
This is the sixth installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers (ISPs) have doubled-down on email security practices. It
After much bluster and a snowy Halloween (for some of us, at least!) Holiday 2019 is here, and I’m sure that many of you are working through strategies to maximize your campaign performance while also maintaining your sanity. To that end, I’d like to remind you of a few features available within Facebook Ads Manager:
Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube ads. The problem is you don’t have enough time to get new holiday creative in time. Not ideal, but it’s not the end of the world. If
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