Month: February 2020

There are mundane activities in every business. These are tasks that take time and energy but frankly are better handled by someone else so you can focus on your company’s core business. “Most business owners know that they need to spend their time on high-value tasks such as business development and creating a great culture.
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Vimeo has moved its Vimeo Create marketing platform out of beta to offer SMB marketers a full suite of video marketing tools. The platform includes video creation tools, “smart” editing features, unlimited stock video and photo content and the ability to automatically tailor videos for individual social platforms (“creating videos in every format and ratio”).
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Gail Warrior Gail Warrior Gail Warrior, who created one of the largest woman- and minority-owned construction companies in the U.S., remembers her first experience applying for a business loan back in 2000. She was chief executive of Dallas-based Warrior Group, a modular construction company that had just won a government contract to build a barracks
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Usefulness Content Freshness A former principal engineer at Apple who developed the touchscreen for the iPhone offers his insights on the use interface of digital products, customer experience, and software development Creative Selection Steve Jobs is a business icon whose influence beyond his company Apple is still felt today. Much was written about him and
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My company sells five different customer relationship management applications, and we currently serve about 600 clients using these applications. I’ve gotten pretty good at being able to identify prospective clients that have a good chance of success. So can you guess my reaction when a CPA firm approaches me about a potential CRM solution? It’s
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook looks to improve speech technology and Twitter’s latest effort to fight misinformation Facebook’s “Pronunciations”
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The video creation platform InVideo has released a video editing tool that uses artificial intelligence to automate the video creation process. InVideo’s “Intelligent Video Assistant” comes with real-time design suggestions on font choices, animations and color palates, and an auto-correct assistant feature to avoid technical design mistakes. “Our Grammarly-like editor means no more time wasted
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Audiences are trending towards interactivity, personalization, and abstract design. Keep this in mind when branding your business. February 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The 2010s were defined by tech-based startups, think Uber and Airbnb, that shook up major industries like transportation and hospitality. While their products were
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GetMyBoat, is a startup that calls itself the “Airbnb of Boats.” This app lets interested people rent boats in many different countries. Small Business Trends contacted Val Streif, marketing manager for GetMyBoat, to find out what makes this enterprise successful. He started by making some big claims. “GetMyBoat is the world’s largest marketplace for boat
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E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday.  Across nearly 30 top U.S., e-commerce sites ranking for more than 25 billion keywords, category pages outperformed product detail pages, driving more keyword rankings and estimated traffic,
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SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager
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Ad targeting works best when a marketer’s message is delivered to the right person at the right time on the right screen. With CTV, determining those factors can be surprisingly difficult. Media buyers may not know which home they’re reaching, let alone who is watching at any given moment. That’s in part because consumers receive
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Sixty-four percent of small business owners approve of the way Donald Trump is handling his job as president, the highest approval rating for Trump among entrepreneurs since CNBC and SurveyMonkey began conducting a quarterly survey in 2017. The spike in approval among small business owners follows a pivotal period for Trump. This CNBC|SurveyMonkey Small Business
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Twitter has acquired Chroma Labs, the company behind the Chroma Stories app — a short-form video and photo creation tool that offers Stories templates and filters for creating Stories on various social sites. Twitter confirmed the Chroma Labs team will join Twitter’s product, design, and engineering teams. “Their expertise in creative tools that help people
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