Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January to bar mobile app advertisers from using device-level data for any purpose other than measuring campaign performance on an “aggregate and anonymous basis.” The change took effect on January 22. With the change, Facebook mobile app advertisers can no
Anne Harper, CEO of OMG Accessories, says many of the products she sells are made outside of Wuhan, where the coronavirus has been heavily concentrated. CNBC As the number of confirmed coronavirus cases and deaths around the world continues to rise, small business owners that import from China are on edge. Kyle Kirshner has been
There are mundane activities in every business. These are tasks that take time and energy but frankly are better handled by someone else so you can focus on your company’s core business. “Most business owners know that they need to spend their time on high-value tasks such as business development and creating a great culture.
Your business spends money and effort in looking for a new, improved, or technologically advanced product or process. The federal government may reward you through a tax credit. The research and development tax credit, technically called the credit for increasing research activities, serves as a way to recoup some of the cost of this activity
Is your small business sales team newer, less tenured, or used to a different selling motion? You may find that their ability to drive a sale to close is just as much of a variable. Recently, our Essentials Business Coach team in Atlanta held a “War Room” — a sales tactic to review deals in
When most 15-year-olds are out at the movies, playing video games or listening to music, Mikaila Ulmer of Austin is focusing on building her empire. Mikaila is the CEO of Me & the Bees Lemonade, a business she started at age 4 after her family encouraged her to enter a local youth business competition. While
The first quarter of the new year is a time to set goals and implement changes that will transform your business and help you achieve even greater success in the year to come. But while setting lofty goals is nice, executive leaders must also consider how they will keep track of business health in 2020.
Vimeo has moved its Vimeo Create marketing platform out of beta to offer SMB marketers a full suite of video marketing tools. The platform includes video creation tools, “smart” editing features, unlimited stock video and photo content and the ability to automatically tailor videos for individual social platforms (“creating videos in every format and ratio”).
Gail Warrior Gail Warrior Gail Warrior, who created one of the largest woman- and minority-owned construction companies in the U.S., remembers her first experience applying for a business loan back in 2000. She was chief executive of Dallas-based Warrior Group, a modular construction company that had just won a government contract to build a barracks
For many small business owners, starting a business is a dream of financial freedom; doing what they love and working when they want. Unfortunately, more often, it becomes a personal prison where they are required to work more hours than any job and serve customers they dislike. On the Small Business Radio Show this week,
The Supreme Court vacated and remanded Tuesday an appeals court decision that found under federal common law, a tax refund due from a joint tax return generally belongs to the company responsible for the losses that form the basis of the refund, rejecting a nearly half-century-old precedent. In Rodriguez v. Federal Deposit Insurance Corporation, the
Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get the most out of seasonal social ads at SMX West in San Jose last week.
Marc Romanelli | Getty Images Small business sentiment is on the rise to kick off 2020, with confidence nearing all-time highs, according to data from CNBC and SurveyMonkey. The CNBC/SurveyMonkey Small Business Confidence Index climbed two points in the first quarter, from 59 to 61, as concerns over trade policy impacts lessened, thanks to a trade
Usefulness Content Freshness A former principal engineer at Apple who developed the touchscreen for the iPhone offers his insights on the use interface of digital products, customer experience, and software development Creative Selection Steve Jobs is a business icon whose influence beyond his company Apple is still felt today. Much was written about him and
A rally for a $15 minimum hourly wage in New York City in 2015. The city raised its minimum wage to $15 in 2018, while New York State raised its minimum wage to $11.80 in December 2019, and that will increase statewide at the end of 2020 to $12.50. Getty Images Looking for another sign
Your computer is probably one of the most important tools you use for running your business. So you need to do everything you can to keep it in quality shape for as long as possible. Something as simple as cleaning can dramatically impact the performance and longevity of your device. And it’s fairly simple to
Maskot Bildbyrå | Getty Images Suddenly your side hustle is more than just pocket change. You could be looking at a new phase of your business, says Kurt Wiegert, a certified financial planner and president of Towson Wealth Management in Towson, Maryland. The trees are everywhere, yet sometimes you can’t see the big-picture forest. For
Have you ever had a coworker who seemed like they could do everything that you do, only faster? They write emails in record time, they finish their work on projects before you, and they always seem on top of their tasks and responsibilities. How is it that these people can work so quickly, leaving the
The gig economy has made side business a norm. Whether it is Uber or Fiverr, professions across virtually every industry are now earning money as a side business. Plumbers and electricians are working on TaskRabbit as are homeowners renting their property on Airbnb. There seems to be no end to what the side business has
My company sells five different customer relationship management applications, and we currently serve about 600 clients using these applications. I’ve gotten pretty good at being able to identify prospective clients that have a good chance of success. So can you guess my reaction when a CPA firm approaches me about a potential CRM solution? It’s
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook looks to improve speech technology and Twitter’s latest effort to fight misinformation Facebook’s “Pronunciations”
The video creation platform InVideo has released a video editing tool that uses artificial intelligence to automate the video creation process. InVideo’s “Intelligent Video Assistant” comes with real-time design suggestions on font choices, animations and color palates, and an auto-correct assistant feature to avoid technical design mistakes. “Our Grammarly-like editor means no more time wasted
Audiences are trending towards interactivity, personalization, and abstract design. Keep this in mind when branding your business. February 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The 2010s were defined by tech-based startups, think Uber and Airbnb, that shook up major industries like transportation and hospitality. While their products were
Here’s a question every entrepreneur ought to consider: What would happen to your business if one or more of your key employees died suddenly or could no longer work because of a disability? For many fledgling businesses, the loss of a key employee — whether a founder or top sales rep — can be fatal.
GetMyBoat, is a startup that calls itself the “Airbnb of Boats.” This app lets interested people rent boats in many different countries. Small Business Trends contacted Val Streif, marketing manager for GetMyBoat, to find out what makes this enterprise successful. He started by making some big claims. “GetMyBoat is the world’s largest marketplace for boat
E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday. Across nearly 30 top U.S., e-commerce sites ranking for more than 25 billion keywords, category pages outperformed product detail pages, driving more keyword rankings and estimated traffic,
SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager
Ad targeting works best when a marketer’s message is delivered to the right person at the right time on the right screen. With CTV, determining those factors can be surprisingly difficult. Media buyers may not know which home they’re reaching, let alone who is watching at any given moment. That’s in part because consumers receive
Sixty-four percent of small business owners approve of the way Donald Trump is handling his job as president, the highest approval rating for Trump among entrepreneurs since CNBC and SurveyMonkey began conducting a quarterly survey in 2017. The spike in approval among small business owners follows a pivotal period for Trump. This CNBC|SurveyMonkey Small Business
Twitter has acquired Chroma Labs, the company behind the Chroma Stories app — a short-form video and photo creation tool that offers Stories templates and filters for creating Stories on various social sites. Twitter confirmed the Chroma Labs team will join Twitter’s product, design, and engineering teams. “Their expertise in creative tools that help people