Month: June 2020

Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed.
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Website and page authority, as defined by the number and quality of backlinks, is one of the most important search ranking factors. It is also one of the search engine optimization areas where you can gain the most advantage over your competitors. Sure, there are also technical and on-page SEO, keyword research, and content optimization,
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Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the hashtag #StopHateForProfit.  Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott.
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Business man working on laptop. Getty What’s the key to a healthy, happy, and productive life? Ironically, it’s being productive. That may sound like an easy answer — when you’re working smarter, not harder, you’re achieving your personal and professional goals.  That leads to a feeling of accomplishment, but you’re also able to attend to
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In today’s business world surveys are not limited to big corporations, universities or research centers. They have become an indispensable part of the business operations for organizations large and small. Whether it is to test a product’s affinity among users, how your services fare with customers, inform your business strategy and more. Surveys help you
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Many businesses are using “the pandemic as a cloak” to cut jobs that they had wanted to cut even before the coronavirus outbreak, “Shark Tank” investor Kevin O’Leary told CNBC on Wednesday.  “Their jobs will never come back,” O’Leary said on “Squawk Box.” ”This is great for earnings in the S&P. It’s not great for employment.”  O’Leary said that
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Jovita Carranza, head of the Small Business Administration, listens during a roundtable discussion with governors and small-business owners. Alex Wong/Getty Images Millions of small businesses have gotten federal aid to help weather the recession caused by the coronavirus pandemic. Despite that relief, many don’t expect to survive the crisis. Entrepreneurs who close their doors may
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According to Oechsli Institute research , there is a major dif­ference between asking for an introduction and asking for a referral. Eight out of every ten clients will be happy to introduce you to someone they know. That same number will feel awkward when you ask for a general referral—they feel imposed upon. However, they
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[embedded content] Next year, AMP will no longer be a requirement for content to appear in Google’s Top Stories section. This announcement carries substantial traffic and ad revenue implications for major publishers. To provide SEOs with an overview of the news, factors to consider and an inside look at how BuzzFeed is approaching the situation,
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U.S. Treasury Secretary Mnuchin announces new sanctions on Iran in the Brady Press Briefing Room of the White House in Washington, January 10, 2020. Kevin Lamarque | Reuters Treasury Secretary Steven Mnuchin said on Monday he will be talking with the Senate and others on a “bipartisan basis” about striking a balance between protecting the
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