Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed.
Month: June 2020
Website and page authority, as defined by the number and quality of backlinks, is one of the most important search ranking factors. It is also one of the search engine optimization areas where you can gain the most advantage over your competitors. Sure, there are also technical and on-page SEO, keyword research, and content optimization,
Facebook is under siege. The movement to persuade advertisers to pause their ad spend for the month of July (#StopHateforProfit) is an organized one, backed by groups ranging from the NAACP to the Anti-Defamation League and Color of Change. Its made for splashy headlines. To lose business from companies like Microsoft, Unilever and Verizon isn’t
Billionaire global investor Barry Sternlicht told CNBC on Tuesday that the U.S. could end up in a downward spiral of economic pain if the businesses cannot get back to operating due to the coronavirus. “If we don’t get people back to work and the enterprises back to getting revenues and profits, there is going to be extreme
Getty When people work in an office, they see other people working. Teams might work directly alongside each other, often in the same workspace. Set a time where everyone on the team comes together on a video call to collectively work together. It’s not a time for chatting and catching up, in fact it’s quite
Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the hashtag #StopHateForProfit. Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott.
STEVE WASTERVAL If you’re a service provider, few things can help grow your business like being viewed as a leading authority in your niche. While using blog articles, social media and other online resources to share your knowledge can go a long way in this, the most effective way to become a top expert in
TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we
A sign is seen at the window of a closed J.Crew store near Rockefeller Plaza on May 4, 2020 in New York City. ANGELA WEISS/AFP via Getty Images Roughly 14% of business owners who received a loan through the Paycheck Protection Program expect to lay off workers once they deplete their funds, according to a
Hailee Johnson, a manager in UHY’s audit practice in Michigan, led a softball team sponsored by the firm to a World Series C Softball Championship at ESPN’s Wide World of Sports in 2017, and she is hoping to win the championship this year, pandemic or no pandemic. She and the team are already well on
Cash money symbolizing startup investment. Photo by Omid Armin on Unsplash Every journey of a thousand miles starts with a single step. For the world’s largest e-commerce investor, that happened in an Uber. It was the definition of a captive audience. “Our first product was serving Uber drivers and we took Ubers and we pitched
Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company issued a statement explaining its decision, first reported by the Wall Street Journal. “Given our Responsibility Framework and the polarized atmosphere
From brick and mortar to online website sales, there are plenty of options to help your business grow. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 26, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. How many different sales channels does your business have?
People look at the Manhattan skyline before watching a movie at the Skyline Drive-In NYC cinema experience on June 16, 2020 in the Brooklyn Borough of New York City, amid the novel coronavirus pandemic. Angela Weiss | AFP | Getty Images More than 700 cities across the U.S. plan to delay or cancel planned infrastructure
Business man working on laptop. Getty What’s the key to a healthy, happy, and productive life? Ironically, it’s being productive. That may sound like an easy answer — when you’re working smarter, not harder, you’re achieving your personal and professional goals. That leads to a feeling of accomplishment, but you’re also able to attend to
When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their business, industry and all kinds of other handy criteria? On LinkedIn, over 690 million professionals
The administrator of the Small Business Administration, Jovita Carranza, looks on during the daily briefing on the coronavirus outbreak. Mandel Ngan | AFP | Getty Images The speedy rollout of the Paycheck Protection Program put cash into the hands of business owners — and it may have also paved the way for fraud. Those were
In today’s business world surveys are not limited to big corporations, universities or research centers. They have become an indispensable part of the business operations for organizations large and small. Whether it is to test a product’s affinity among users, how your services fare with customers, inform your business strategy and more. Surveys help you
STEVE WASTERVAL In today’s marketing world, many freelancers and small businesses are constantly trying to find new customers, thinking that this will help them grow their profits. In reality, they are chasing the wrong pathway to growth. Instead of trying to scale how many customers you have, I am all about trying to scale how
Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. But even more importantly, page speed can have a significant impact on conversions and revenue for brands across industries, according to
Many businesses are using “the pandemic as a cloak” to cut jobs that they had wanted to cut even before the coronavirus outbreak, “Shark Tank” investor Kevin O’Leary told CNBC on Wednesday. “Their jobs will never come back,” O’Leary said on “Squawk Box.” ”This is great for earnings in the S&P. It’s not great for employment.” O’Leary said that
A survey by Paychex reveals 64% of companies applying for a Paycheck Protection Program (PPP) loan found success. The data for the survey comes from owners the SBA classifies as small businesses. By mid-June, a third (34%) of respondents applied for a PPP loan and of those who had applied 64% received payment. And another
Taxpayers who are owed a refund may also get a second check this year if they took advantage of the July 15 extended filing deadline, according to the Internal Revenue Service. Individuals eligible for a refund who didn’t receive one by April 15 will get paid interest, accruing from the original April filing deadline to
Securing funding to expand your startup or other venture-funded small business is always a grueling experience, but COVID-19 has piled on the challenge. The global economy has taken a steep dive, with plummeting sales and soaring unemployment causing stock markets around the world to shrink at a rate unseen since the 1929 depression. The situation
Prior to the COVID-19 Coronavirus pandemic, the travel industry accounted for one in 10 jobs worldwide, and more than 50% in some tourism-centric destinations. With cruise ships mothballed and airline schedules still at minimal levels, Zane Kerby, the president and CEO of the American Society of Travel Advisors (ASTA), says a large portion of his
June 23, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble. How many promotional emails do you
Jovita Carranza, head of the Small Business Administration, listens during a roundtable discussion with governors and small-business owners. Alex Wong/Getty Images Millions of small businesses have gotten federal aid to help weather the recession caused by the coronavirus pandemic. Despite that relief, many don’t expect to survive the crisis. Entrepreneurs who close their doors may
According to Oechsli Institute research , there is a major difference between asking for an introduction and asking for a referral. Eight out of every ten clients will be happy to introduce you to someone they know. That same number will feel awkward when you ask for a general referral—they feel imposed upon. However, they
[embedded content] Next year, AMP will no longer be a requirement for content to appear in Google’s Top Stories section. This announcement carries substantial traffic and ad revenue implications for major publishers. To provide SEOs with an overview of the news, factors to consider and an inside look at how BuzzFeed is approaching the situation,
U.S. Treasury Secretary Mnuchin announces new sanctions on Iran in the Brady Press Briefing Room of the White House in Washington, January 10, 2020. Kevin Lamarque | Reuters Treasury Secretary Steven Mnuchin said on Monday he will be talking with the Senate and others on a “bipartisan basis” about striking a balance between protecting the
- 1
- 2
- 3
- 4
- Next Page »