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Facebook advertising is increasingly playing multiple roles in the retail marketing funnel – not unlike advertising on Google, Amazon and other major platforms. For instance, some marketers opt for a direct response, or mid-funnel, approach with Facebook ads by encouraging users to take specific actions online, in-store, or in mobile apps. Other marketers operate earlier
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Businesses still have a lot of work to do in the areas of password and access security, according to the latest research in this year’s Global Password Security Report. While some organizations are increasing their use of important security measures like multifactor authentication (MFA), overall, employees still have poor password hygiene that weakens overall company
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AiFi AI-driven checkout-free systems for retail stores Santa Clara, CA 2016 Airspace Technologies Logistics platform for time-sensitive shipments, like donated organs or replacement parts San Diego 2019 AISERA AI-driven help desk for IT, HR and customer service Palo Alto, CA 2017 Alpha Medical Mobile platform providing basic health-care services for women Palo Alto, CA 2017
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Business gifts can help you show appreciation for the people who have helped your business all year long. And you don’t need to have a huge budget to purchase quality gifts for your team, your business partners or your clients this holiday season. It’s time to start thinking about business gifts for the holidays. Here
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The Public Company Accounting Oversight Board could be making more changes ahead as the audit firm regulator deals with a tumultuous series of transformations in the past two years with an all new set of board members, an overhaul of much of its staff, and the recent replacement of one of its board members with
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Getty Happy employees help make happy customers – which, in turn, help make a successful business, right? That’s certainly the theory behind employee engagement, and business leaders’ growing focus on the employee experience. However, despite many companies’ obsession with being named a “best place to work,” a fundamental question has been left largely unexplored: Are
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U.S. military veterans are a force to be reckoned with on the battlefield — and in business. Many choose entrepreneurship as their career after returning from service, equipped with a cadre of unique leadership and time-management skills. Currently they own about 2.5 million small businesses in America in a host of industries, according to the
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If you’re interested in exploring online business ideas, ecommerce can be the perfect way to go. Selling online looks a bit different for everyone. With so many different platforms, products and business models to choose from, there’s no shortage of ecommerce business ideas out there. More and more people are buying products online, from everyday
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McDonald’s fires CEO over consensual relationship McDonald’s CEO Steve Easterbrook was fired for a “consensual relationship” with a colleague this week. The questions around whether this is what a post #MeToo world looks like are largely inapplicable, after all McDonald’s is adamant the relationship was consensual and no one will or should know the details
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Veteran-owned businesses are an important engine of economic growth. New research from Experian has found that veterans tend to own and operate business with a larger employee base, and veteran-owned businesses have better longevity and sustainability than non veteran-owned business. (Experian analyzed and compared the credit data of veteran-owned businesses and non-veteran-owned businesses from 2015
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