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I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip campaigns—sending communications to customers and prospects on a regular basis—remain as relevant today as ever. The difference is that marketing automation has made this process
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MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has partnered with seven third-party attribution platforms to deliver the data. The platforms include Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA and Tenjin. The impression-level revenue data will be delivered in real-time once an ad impression is triggered
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CALM, Screwfix, Booking.com and Virgin Media have also been shortlisted for this year’s competition, which focuses on the lack of representation and stereotyping of the LGBT+ community. Channel 4 has unveiled the seven brands shortlisted to win £1m of commercial airtime via its Diversity in Advertising Award, which this year focuses on the lack of
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Email marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud providers, enhanced privacy protections and improved email tracking. According to Litmus, the new features will assist marketers throughout the entirety of the email marketing lifecycle, from the design stage to post-send analytics. Why we
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Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized commission-based arrangements with advertisers. This week, the UK-based company is adding a machine learning-powered ability to predict trends for advertisers 28 days out. It says this is the first AI-enhanced predictive analytics capability for
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YouTube is introducing new monetization capabilities for creators, including Super Stickers and new tiered Channel Membership levels. It’s also adding more merchandising partners. The announcements came during VidCon in Anaheim. Animated Super Stickers. YouTube channel owners will soon be able to let fans purchase animated Super Stickers that they can post during live streams or
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Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must
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Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the unwavering risk to their customers. Next year, Google will join the growing Brand Indicators for Messaging Identification (BIMI) initiative, an industry-wide effort to combat email security issues by enabling email inboxes to display sender-designated
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Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing
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Is it time for your brand to get mobile? Mobile marketing, if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage,
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