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CALM, Screwfix, Booking.com and Virgin Media have also been shortlisted for this year’s competition, which focuses on the lack of representation and stereotyping of the LGBT+ community. Channel 4 has unveiled the seven brands shortlisted to win £1m of commercial airtime via its Diversity in Advertising Award, which this year focuses on the lack of
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Email marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud providers, enhanced privacy protections and improved email tracking. According to Litmus, the new features will assist marketers throughout the entirety of the email marketing lifecycle, from the design stage to post-send analytics. Why we
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Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized commission-based arrangements with advertisers. This week, the UK-based company is adding a machine learning-powered ability to predict trends for advertisers 28 days out. It says this is the first AI-enhanced predictive analytics capability for
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YouTube is introducing new monetization capabilities for creators, including Super Stickers and new tiered Channel Membership levels. It’s also adding more merchandising partners. The announcements came during VidCon in Anaheim. Animated Super Stickers. YouTube channel owners will soon be able to let fans purchase animated Super Stickers that they can post during live streams or
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Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must
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Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the unwavering risk to their customers. Next year, Google will join the growing Brand Indicators for Messaging Identification (BIMI) initiative, an industry-wide effort to combat email security issues by enabling email inboxes to display sender-designated
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Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing
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Is it time for your brand to get mobile? Mobile marketing, if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage,
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Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception. To hit that target, you need a content marketing plan
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This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process, how to create an actionable plan, setting your team & project up for success, managing your team throughout the build process, and finally how to manage the go-live process in our previous posts. From
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If you follow the latest SEO trends, you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question. There is no doubt today—its influence is stronger than ever. CTR along with the dwell time (how
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