CALM, Screwfix, Booking.com and Virgin Media have also been shortlisted for this year’s competition, which focuses on the lack of representation and stereotyping of the LGBT+ community. Channel 4 has unveiled the seven brands shortlisted to win £1m of commercial airtime via its Diversity in Advertising Award, which this year focuses on the lack of
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Email marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud providers, enhanced privacy protections and improved email tracking. According to Litmus, the new features will assist marketers throughout the entirety of the email marketing lifecycle, from the design stage to post-send analytics. Why we
Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized commission-based arrangements with advertisers. This week, the UK-based company is adding a machine learning-powered ability to predict trends for advertisers 28 days out. It says this is the first AI-enhanced predictive analytics capability for
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to fork out hundreds of dollars a
Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick test via her feed, she found ads accounted for 22% of 45 posts and 23% of 26 Stories. She isn’t alone. Peter Stringer, a Facebook and Instagram ads consultant is among the marketers we’ve
YouTube is introducing new monetization capabilities for creators, including Super Stickers and new tiered Channel Membership levels. It’s also adding more merchandising partners. The announcements came during VidCon in Anaheim. Animated Super Stickers. YouTube channel owners will soon be able to let fans purchase animated Super Stickers that they can post during live streams or
As a marketing professional, your biggest concern is reaching your audience. The dream is for millions of people to like, share, and comment on a post you cooked up for your organization. In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. Unfortunately,
Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must
You are not limited to billboards just because Facebook doesn’t want your ad dollars. July 16, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. More states are moving towards legalization, opening new markets for cannabis brands. However, because of the rigid regulations and restrictions that exist around advertising, many cannabis and
Do you produce enough video content to keep your company on your audience’s radar? If not, you could struggle as video becomes more important in the next three years. May 30, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. No matter how effective your current sales strategy might be, you won’t
Marketing is essential but never cheap, so upping your ROI is the name of the game. June 4, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Getting a strong return on a marketing investment: It keeps a lot of people up at night. How will the money spent on that PR
In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are adapting to a changed landscape. In Europe, more limited third-party data may have lead to growth in mobile app notifications as marketers rely more heavily on first-party tools. The post-GDPR environment has
Another profit warning for Asos Is the former darling of the fast fashion world in trouble? Alarm bells will be ringing for shareholders this week after Asos issued its third profit warning in less than a year. Those have come for a myriad of reasons, from heavy discounting on the high street to a bungled
Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the unwavering risk to their customers. Next year, Google will join the growing Brand Indicators for Messaging Identification (BIMI) initiative, an industry-wide effort to combat email security issues by enabling email inboxes to display sender-designated
With the holidays fast approaching, now is the time for brands to ensure that their teams are ready for the biggest shopping period of the year. With Black Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher teams to help you maximize your affiliate marketing campaigns this
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both
Twitter generated $727 million in ad revenue during the second quarter of 2019, a 21% increase year-over-year. The company reports total ad engagements were up 20% year-over-year. The platform’s ad engagement growth rate has been in decline since this time last year when it saw an 81% lift in ad engagement growth. Twitter’s U.S. ad
This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop changing. People’s media consumption habits are far more fragmented, and incremental reach is increasingly more expensive. TV is no longer the solution to reaching mass-market in isolation.
Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged. But how can you create efficiency in
Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing
Bring your marketing skills into the modern digital space. July 18, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing is
Get a one-year subscription to Moovly for just $99. June 17, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’ll hear it
Supercharge your success online with strategies for e-commerce, SEO, and more. June 4, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Fire
Is it time for your brand to get mobile? Mobile marketing, if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage,
This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process, how to create an actionable plan, setting your team & project up for success, and managing your team throughout the build process in our previous posts. Now you’re almost
Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception. To hit that target, you need a content marketing plan
Ever since smartphones and tablets became an integral part of our daily lives, things have gotten a lot simpler. We can look up an address at the last minute, compare prices online while we’re in-store, look for a restaurant and book a reservation, and even make payments in just one quick click. Mobile payment is a convenient transaction as there’s
This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process, how to create an actionable plan, setting your team & project up for success, managing your team throughout the build process, and finally how to manage the go-live process in our previous posts. From
If you follow the latest SEO trends, you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question. There is no doubt today—its influence is stronger than ever. CTR along with the dwell time (how
With rapidly evolving digital marketing and the proliferation of devices, marketers are faced with the challenge of staying ahead, or simply keeping up, when it comes to capturing and keeping their audience’s attention. How can they do it? Take a page from Hollywood, which understands that they need to be on top of the latest trends in order to create compelling