Affiliate Marketing

Customer engagement platform Epsilon has announced that it is extending its messaging capabilities by offering Epsilon People Cloud Messaging Essentials.  Linked to Epsilon’s Core ID identity graph, Messaging Essentials will allow midmarket companies to deliver individualized messaging to customers via email, mobile push, SMS and other channels. Epsilon already offers Epsilon People Cloud Messaging for
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  Cloud-based social media software provider Sprout Social announced new integrations with Shopify and Facebook Shops, two of the biggest players in social commerce. The social commerce space, which allows consumers to buy directly within a social platform, is estimated to be upwards of $36 billion in the U.S. alone, and expected to balloon globally
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ZoomInfo, the database of company and contact information, is partnering with LeanData, the automated lead to account matching and routing solution, to enrich LeanData’s matching and routing flows with information from ZoomInfo’s database. Both solutions are Salesforce native, so it’s Salesforce records that will be enriched. The aim is to increase the completeness and accuracy
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In its first application, Google’s Multitask Unified Model (MUM) technology enabled the search engine to identify more than 800 variations of vaccine names in over 50 languages in a matter of seconds, the company announced in a blog post on Tuesday. Examples of search results for vaccines, powered by Google’s MUM. Image: Google. What is MUM? First announced
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Here’s how to get started with passive income, the key to a comfortable retirement in today’s world. June 28, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Many Americans want to retire by age 67, and many of us would like to create wealth that we can pass down for generations.
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This week’s Marketoon takes a hard look at the veracity of claims made by our modern day pitch-people, the influencers. Fishburne’s take: “Influencer marketing is a large and growing part of this widespread pursuit by brands to appear more authentic. This makes the fakery that is endemic to so much of influencer marketing even more striking.
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Building great ad creative is more important than ever to grab your audience’s attention and drive better business results. As a result, agility in digital advertising is becoming a crucial strategy to take advantage of real-time creative opportunities and deliver the most relevant ad to the right customer, even as third-party cookies crumble. Join Ad-Lib.io
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As part of its International Small Business Week, Google is launching a simplified ad creation workflow for video ads on YouTube, the company announced Monday. Under the new workflow, which is now available globally on mobile and desktop, advertisers can launch a campaign by adding a video, selecting the audiences they want to reach and designating a
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Advertising and analytics platform Innovid announced the addition of audio ad serving to its omnichannel delivery. With usage of digital audio rising since the pandemic lockdowns, and even earlier, advertisers are looking to leverage audio, and publishers are looking to monetize. One key to attracting more advertisers to audio is to measure and prove its
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ICYMI, Apple will block tracking pixels, IP addresses and cache images for its Apple Mail email users reading messages on Apple devices. The aim? To protect its users’ privacy.  As you might expect, the reaction has generated two camps: The “sky is falling” folks say they will lose all insight into customer behavior. They won’t
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Like many pandemic-inspired consumer dining trends, the meal kit delivery services (MKDS) market has seen tremendous growth over the past year. That growth has been fueled by limited dining out options combined with consumers’ desire for healthy convenient meals. At the same time, many millennials who prefer homemade meals over fast food are also driving
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