Affiliate Marketing

Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling out with a handful of brands in the U.S., and only people in the U.S. who use Twitter in English on iOS devices are

Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Previous COO of Intersection, Chris Grosso, replaces Buchalter as CEO of the publisher. In anticipation of vaccine rollouts and

It seems as though B2B marketers have been stuck with the same ad channels for a while now. Digital ad efforts have been limited to the likes of paid search and social media advertising. And while those channels may be effective, they carry some limitations that keep B2B marketing strategies from evolving. Recent studies show

As PPC management becomes more automated, there are some tricks for setting your campaigns apart from everyone else who has access to the same automation tools. Everyone can now get average results thanks to machine learning, but if you’re aiming for stellar results, that requires knowing how to collaborate with the machines. One way to

Good morning, Marketers, and have you tried being a consumer lately? It’s something we all have to do when we need to buy something. And it’s a great way to see data at work. I recently moved and was looking to purchase a new TV. I chose to buy from a national retailer and decided

Good morning, Marketers, and Marketing Ops professionals of course. My old buddy Scott Brinker went controversial on LinkedIn this week, and for me the timing could hardly have been better. “Marketing = Ops,” he wrote, which certainly made me blink. He did go on to explain: “Brand makes marketing. Customer experience (CX) makes brand. Ops

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. The content provided within the email is just as important as the

How to earn a passive side income. July 10, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. More than a third of

It seems as though B2B marketers have been stuck with the same ad channels for a while now. Digital ad efforts have been limited to the likes of paid search and social media advertising. And while those channels may be effective, they carry some limitations that keep B2B marketing strategies from evolving. Recent studies show

Customer engagement platform Epsilon has announced that it is extending its messaging capabilities by offering Epsilon People Cloud Messaging Essentials.  Linked to Epsilon’s Core ID identity graph, Messaging Essentials will allow midmarket companies to deliver individualized messaging to customers via email, mobile push, SMS and other channels. Epsilon already offers Epsilon People Cloud Messaging for

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, your customers are trying to reach you. And the capabilities

  Cloud-based social media software provider Sprout Social announced new integrations with Shopify and Facebook Shops, two of the biggest players in social commerce. The social commerce space, which allows consumers to buy directly within a social platform, is estimated to be upwards of $36 billion in the U.S. alone, and expected to balloon globally

ZoomInfo, the database of company and contact information, is partnering with LeanData, the automated lead to account matching and routing solution, to enrich LeanData’s matching and routing flows with information from ZoomInfo’s database. Both solutions are Salesforce native, so it’s Salesforce records that will be enriched. The aim is to increase the completeness and accuracy

In its first application, Google’s Multitask Unified Model (MUM) technology enabled the search engine to identify more than 800 variations of vaccine names in over 50 languages in a matter of seconds, the company announced in a blog post on Tuesday. Examples of search results for vaccines, powered by Google’s MUM. Image: Google. What is MUM? First announced

Here’s how to get started with passive income, the key to a comfortable retirement in today’s world. June 28, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Many Americans want to retire by age 67, and many of us would like to create wealth that we can pass down for generations.

This week’s Marketoon takes a hard look at the veracity of claims made by our modern day pitch-people, the influencers. Fishburne’s take: “Influencer marketing is a large and growing part of this widespread pursuit by brands to appear more authentic. This makes the fakery that is endemic to so much of influencer marketing even more striking.

Teens have some inherent advantages when it comes to affiliate marketing, but adult affiliate marketers can learn a lot from their success. June 25, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing was once an exclusive opportunity for celebrities and big-scale influencers. Today, it seems as if everyone has

Keywords used to be the be-all and end-all of SEO. If your clients’ sites contained enough keywords, you’d consistently drive traffic. Simple. Unfortunately, that led to companies trying to game the system with keyword stuffing. That’s why Google has spent the last few years placing an increased emphasis on behavioral analytics instead of just keywords. 

Building great ad creative is more important than ever to grab your audience’s attention and drive better business results. As a result, agility in digital advertising is becoming a crucial strategy to take advantage of real-time creative opportunities and deliver the most relevant ad to the right customer, even as third-party cookies crumble. Join Ad-Lib.io

As part of its International Small Business Week, Google is launching a simplified ad creation workflow for video ads on YouTube, the company announced Monday. Under the new workflow, which is now available globally on mobile and desktop, advertisers can launch a campaign by adding a video, selecting the audiences they want to reach and designating a

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Apple seems to be serious about this privacy thing.

Advertising and analytics platform Innovid announced the addition of audio ad serving to its omnichannel delivery. With usage of digital audio rising since the pandemic lockdowns, and even earlier, advertisers are looking to leverage audio, and publishers are looking to monetize. One key to attracting more advertisers to audio is to measure and prove its

In the Marketoon this week, we look at the fine art of email nurturing campaigns. Fishburne’s take: “Marketing automation sometimes has the feel of an arms race. Every company has access to the same tools and similar prospects. This has resulted in an avalanche of generic semi-personalized communication.”  Why we care: Email is a very old

Mailchimp, the marketing automation and email marketing platform for small businesses, today announced the release of new email templates, one of the most requested updates from its customers. The templates can be customized by marketers with no coding skills required. 21 new templates were made available for purchase today; more will follow, making up a

The creator economy has taken another few steps forward. For starters, Facebook and Instagram debuted a new set of features set to roll out over the next several months that appear to empower IG creators by helping them sell products and earn commissions. For instance, a native affiliate tool on IG will allow creators to

Last week saw a rebranding which erases a familiar name in the martech landscape. Kenshoo, the marketing insights and media activation platform founded in 2006 and serving major consumer businesses like Pepsico and Walgreens, rebranded as Skai. The new name hints at the AI capabilities of Signal Analytics, acquired by Kenshoo in December 2020. But

ICYMI, Apple will block tracking pixels, IP addresses and cache images for its Apple Mail email users reading messages on Apple devices. The aim? To protect its users’ privacy.  As you might expect, the reaction has generated two camps: The “sky is falling” folks say they will lose all insight into customer behavior. They won’t

Good morning, Marketers, sometimes using personalized messaging with consumers is getting too personal. It doesn’t help when the finer points are flubbed, as you’ll see in our first piece below. Are you setting up these messages to fail with your customers? It might be time to rethink how you’re using data, and we have some

There are many tools on the market that help create relevant and personalized messaging for your customers. But without an agile approach to digital marketing, your business may still be challenged with getting people to take action. Join experts from Ad-Lib.io and learn why marketers should not only look at tools but also at marketing

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, social media means different things to different users. The same