Digital Marketing

July 28, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. While digital marketing may well be a newbie to the education and health industries, it is not new to sectors like ecommerce and online entertainment. During my career, I spent some years working with pioneers of what is known today as

July 26, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. At age 17, I signed up as a freelance editor on my first freelance platform. From my senior year of high school through most of graduate school, I enjoyed taking various copywriting and editing jobs on these platforms, but dreamed of

July 26, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Esports have grown exponentially in recent years both in terms of audience and profits as brands have found there an opportunity to massively

July 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Building a website is laying the foundation of your startup’s marketing strategy. However, a foundation alone is not enough. It’s what you build on that foundation that really matters. Search engine optimization (SEO) is one of the most rewarding but highly

Learn how Facebook Ads can help your business grow. July 24, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing is

July 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Website traffic is one of the most important metrics of an online marketing campaign, but to fully understand it, you need to break it down into several sub-metrics. This is how you really scale your online growth. When you know where

July 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s probably not news to anyone reading this, but it bears repeating: CTV (internet-connected TV) apps are poised for a boom, similar to the take-off in mobile apps after the release of the first iPhone. And where there are apps, there

Diversifying your income is beneficial for several reasons, and it’s not as difficult as you might think. July 20, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Most financial pros tell you not to put all your eggs in one basket. In other words, you need to diversify your investment portfolio.

July 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. TikTok is the social-media platform with the most long-term potential. Why is this, though? There is great organic potential, and there are many active users who create and consume content in a way that feels personal. Unlike other social platforms with

Discover how to generate revenue using social media advertising strategies when you join us for this webinar with industry expert Neil Patel. Register now! July 16, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. Facebook ads are the typically way ecommerce companies grow their sales, but there must be another way

July 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small

This the female-founded startup is on a mission to make stock photography more diverse, authentic, and affordable. July 16, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the

The rising popularity of social shopping and transformation of consumer behavior have made adaptable digital-marketing strategies more important than ever before. July 15, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In life, change is the only constant thing. Some changes happen naturally as things evolve. In some cases, extraordinary intervening

July 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Social media provides new brands with an incredible opportunity to launch a new product to a highly targeted, engaged, wallet-out audience. You have access to consumers located all over the world along with the ability to target them based on very specific

July 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing has always been one of the most affordable and effective online-marketing strategies, driving revenue with a click of the mouse and allowing you to maintain a strong relationship with your customers and user base. It’s also highly measurable, allowing

July 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. A decade ago, most businesses didn’t realize the importance of digital marketing, and the lack of knowledge made it nearly impossible for digital marketing companies to sell their services to small businesses. Now, theeducation of consumers has led digital marketing to

June 29, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Picture the scene: It’s 2021, and the enormity and popularity of digital marketing is providing entrepreneurs with a plethora of opportunities and the ability to tap into an audience of hundreds of thousands, if not millions, of potential customers, all at the

June 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Social-media management has traditionally been relegated to interns and junior employees, considered a necessary but not strategic function. In 2012, as an intern at ELLE.com, I tweeted out regularly to the publication’s then 1.2 million followers. Occasionally, the executive editor would send me

SaaS founders can get hyper-focused on paid channels like Google Ads and Facebook Ads, but personal recommendations are driving buying decisions in 2021. June 23, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Word-of-mouth marketing was the very first type of marketing, and it remains the most powerful for SaaS companies

Learn video and podcast creation to meet the newest generation of customers. June 17, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

June 18, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In a world inundated with competition, many entrepreneurs and small businesses look to marketing “tricks” to get results. It can be tempting to seek the quick, easy click-throughs that come from a catchy headline, but you always pay a hefty price for

It’s an easy way to engage with customers and build your customer loyalty. June 17, 2021 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce

The institution in charge of Alejandro Gertz Manero reported that it received numerous complaints through its citizen service systems. June 10, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The Attorney General’s Office (FGR) reported this Thursday that it opened an

June 2, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s never easy to sell a ring or watch worth hundreds of thousands of dollars, and people willing to spend this much money on accessories are a tough crowd to please. When it comes to luxury sales, you have to go the

Business marketers can access high-quality stock graphics with iStock. June 4, 2021 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Chic marketing design

June 2, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The business world is crowded, with similar products and services all competing

This item cannot be used outside of the video game platform on which it was purchased. June 2, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Would you buy a virtual bag that has no apparent ‘use’? There are people who

Ben Rosenfield, an entrepreneur with more than 20 years of experience across the real estate, technology development, and consumer product industries shares how companies can modernize their marketing. June 1, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. Ben Rosenfield has spent the majority of his career serving as the bridge

May 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to generating leads, SEO is a fan favorite. A sizable 61 percent of B2B marketers say that SEO and organic traffic yield more leads than any other marketing strategy they use. For all types of websites, an average of

Create engaging marketing and sales material with Scopio. May 20, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded digital