Email Marketing

We’ve been exploring the Periodic Table of Email Optimization and Deliverability over the past few weeks, and today we’ll delve into the not-so-sexy, but still vitally important, area of infrastructure. While marketers may not be in charge of their company’s email infrastructure – typically the IT department handles such matters – it’s critical that marketers
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Canadian e-commerce platform Shopify has announced the launch of its newest marketing app extension, Shopify Email. Shopify Email will allow Shopify merchants to create, execute and monitor email marketing campaigns natively within the platform. The new capabilities are expected to be generally available to Shopify merchants beginning in early 2020. In 2018, Shopify launched Shopify
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In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept of trust. Gaining permission from a recipient to send them email sets the stage for building trust. This includes both the trust of the recipient
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Email marketing platform SparkPost has announced plans to purchase reputation management, email deliverability and analytics provider eDataSource. The acquisition is expected to provide SparkPost and eDataSource customers the combined abilities to create, send and measure email performance and inbox placement analytics. The announcement also included plans to launch new capabilities, including automatic seeding and real-time
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Salesforce has announced updates to its Marketing Cloud email solution to support new inbox functionalities provided by several major Internet Service Providers (ISPs). The new features include Salesforce’s AI solution, Einstein and interactive email capabilities that could serve as an alternative solution to AMP for Email. The interactive capabilities will be integrated from the company’s
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Email marketing platform MessageGears will now provide support for Google’s AMP for Email. Customers will be able to include interactive AMP components within their emails. The AMP-enabled features allow recipients to take actions — such as RSVPing to an event — directly within email, rather than following a redirect to a different site or landing
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The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision short lists by researching brand websites and social channels without ever speaking to
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Identity and encryption provider DigiCert, Inc. has issued that world’s first Verified Mark Certificate (VMC) to CNN.com, a move that will enable the company to participate in upcoming trials of the Brand Indicators for Message Identification (BIMI). VMC, a new digital certificate that validates the authenticity of the brand logo attached to an email sender’s
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The CM Group, which oversees a number of technology brands including Campaign Monitor, has acquired the ecommerce platform Conversio. Now part of Campaign Monitor, Conversio’s technology will be used to launch CM Commerce, a new email product designed for smaller retailers. “Conversio is one of the most highly rated and highly reviewed applications in the
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250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses and sending domains for deliverability analysis via an API. Google Postmaster Tools, launched in 2015, is a resource for high volume senders to analyze email performance
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Device identity resolution provider BounceX has announced that it will be expanding its partnership with email marketing, automation and marketing software provider, Emarsys. The partnership includes a strategic integration between BounceX and Emarsys that is said to support revenue growth with intelligent acquisition tactics and connected customer journeys for the companies’ mutual customers. The BounceX
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Twilio SendGrid’s Email Validation API, which was launched in beta earlier this year, is now generally available to customers with Pro and Premier Email API plans. The API allows developers to integrate in order to catch potential typos, inactive email addresses and share email accounts among other criteria that can damage your brand’s sending reputation
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You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. In fact, based on the insights gathered by SharpSpring and Ascend2, it seems the opposite is true. Marketing influencers at 145 businesses with 500 or fewer employees tell us email is alive and thriving. Download this PDF
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It was surprising to learn that more than two in five financial services customers say they rarely or never receive relevant marketing communications from financial services companies they’ve used before or are currently using, according to a new Yes Marketing study. Additionally, nearly a quarter (22%) of consumers say they hear from companies across channels
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Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path indicates that marketers are starting to pay closer to attention to the key factors that help their email reach the intended inboxes. Reaching the inbox continues to challenge marketers as bad actors continuously develop new methods
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Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January through June 2019. Why we should care The report findings detail the effectiveness of different email marketing strategies and
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Email delivery firm, SparkPost, has announced new enhancements to its validation service, SparkPost Recipient Validation. According to SparkPost, the enhancements include additional data which doubles the number of bad email address it is able to detect. The feature identifies the bad email addresses using historical bounce data and analyzes the sending behavior of other SparkPost
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Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most marketers. And with a plethora of channels to choose from, it can be difficult to determine where to allocate budget and resources to ensure the best customer experiences — and drive the best outcomes. Earlier this year, performance
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Email marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be opened and read? Best practices for successful inbox placement and open rates have evolved over the years, leading to an abundance of new and old myths surrounding deliverability, subject lines, and
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