Marketing

[embedded content] A beautiful 20-something woman descends the stairs hand-in-hand with her equally beautiful five-year-old daughter. The snow is falling outside but the young mum is oblivious to the weather because she has her hand across her eyes. “Now!” shouts her husband and she lowers her hand to see….an exercise bike. “A Peloton?” she exclaims
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[embedded content] A beautiful 20-something woman descends the stairs hand-in-hand with her equally beautiful five-year-old daughter. The snow is falling outside but the young mum is oblivious to the weather because she has her hand across her eyes. “Now!” shouts her husband and she lowers her hand to see….an exercise bike. “A Peloton?” she exclaims
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Cosmo Yogurts, a range of dairy products launched by women’s glossy Cosmopolitan in 1999, has been scrapped by publisher National Magazine Company. It is believed that the yogurts were pulled off the shelves because of falling sales. The yogurts, which were rolled out as a joint venture with MD Foods, included a range of lowfat
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Cosmo Yogurts, a range of dairy products launched by women’s glossy Cosmopolitan in 1999, has been scrapped by publisher National Magazine Company. It is believed that the yogurts were pulled off the shelves because of falling sales. The yogurts, which were rolled out as a joint venture with MD Foods, included a range of lowfat
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Cosmo Yogurts, a range of dairy products launched by women’s glossy Cosmopolitan in 1999, has been scrapped by publisher National Magazine Company. It is believed that the yogurts were pulled off the shelves because of falling sales. The yogurts, which were rolled out as a joint venture with MD Foods, included a range of lowfat
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The deal between the brands and Channel 4 will see three social enterprises that champion disability given a 60-second spot during an ad break takeover this evening. Sainsbury’s, NatWest and Nationwide are teaming up with Channel 4 to gift TV ad airtime to social enterprises championing disability. Working alongside charity Scope and government scheme Disability
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Retailers need an unambiguous outcome to the general election to offer consumers the clarity they need to unlock confidence and spending. Consumer confidence has flatlined at -14, marking almost four years in negative territory and with only a clear result in the general election likely to offer retailers a pre-Christmas boost. GfK’s monthly consumer confidence
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As the Christmas office party season kicks off, ad land’s response to #metoo is launching a campaign asking bystanders witnessing sexual harassment what action they should take. The UK ad industry’s response to the #metoo and #timesup movement is using the start of the Christmas office party season to encourage bystanders witnessing sexual harassment to
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In the latest edition of the Marketing Week Explores podcast, we discuss the brand reputational woes for Unilever following Dollar Shave Club’s appearance on pornography site Pornhub and debate the true value of NPS. In this edition of Marketing Week Explores, acting features editor Charlotte Rogers and senior reporter Ellen Hammett discuss the reputational damage
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Aldi’s Christmas ad featuring its festive brand mascot Kevin the Carrot and villain Russell Sprout has been crowned this year’s most effective Christmas marketing campaign. Aldi’s was among the top performing ad in six out of eight key measures, with its closest rivals only managing to be among the top performers on four, according to
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Let’s be blunt. Implementing an advanced marketing measurement and predictive analytics programme that creates a holistic, unified view of marketing impact across all online and offline channels and silos can be difficult. Really difficult. Marketers have long sought a ‘single source of truth’ that reveals what is working, including how, why, what efforts deserve credit
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The former Marks and Spencer, Mothercare and Save Children marketing boss replaces Phil Edmonds at the helm of the marketing consultancy. Marketing consultancy Oystercatchers has appointed former Marks & Spencer, Mothercare and Save Children marketer Jude Bridge as its new managing partner. Bridge replaces Phil Edmonds, whose resignation was announced earlier this week after two
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McDonald’s fires CEO over consensual relationship McDonald’s CEO Steve Easterbrook was fired for a “consensual relationship” with a colleague this week. The questions around whether this is what a post #MeToo world looks like are largely inapplicable, after all McDonald’s is adamant the relationship was consensual and no one will or should know the details
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Facebook will not revise its targeting policies ahead of the UK general election, reaffirming its view that the transparency it provides on political advertising far exceeds that available in the offline world. “Political targeting is nothing new,” stated Facebook head of UK public policy, Rebecca Stimson, speaking on a press call yesterday (7 November). “Political
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