Marketing

[embedded content] A beautiful 20-something woman descends the stairs hand-in-hand with her equally beautiful five-year-old daughter. The snow is falling outside but the young mum is oblivious to the weather because she has her hand across her eyes. “Now!” shouts her husband and she lowers her hand to see….an exercise bike. “A Peloton?” she exclaims

[embedded content] A beautiful 20-something woman descends the stairs hand-in-hand with her equally beautiful five-year-old daughter. The snow is falling outside but the young mum is oblivious to the weather because she has her hand across her eyes. “Now!” shouts her husband and she lowers her hand to see….an exercise bike. “A Peloton?” she exclaims

Cosmo Yogurts, a range of dairy products launched by women’s glossy Cosmopolitan in 1999, has been scrapped by publisher National Magazine Company. It is believed that the yogurts were pulled off the shelves because of falling sales. The yogurts, which were rolled out as a joint venture with MD Foods, included a range of lowfat

Cosmo Yogurts, a range of dairy products launched by women’s glossy Cosmopolitan in 1999, has been scrapped by publisher National Magazine Company. It is believed that the yogurts were pulled off the shelves because of falling sales. The yogurts, which were rolled out as a joint venture with MD Foods, included a range of lowfat

Cosmo Yogurts, a range of dairy products launched by women’s glossy Cosmopolitan in 1999, has been scrapped by publisher National Magazine Company. It is believed that the yogurts were pulled off the shelves because of falling sales. The yogurts, which were rolled out as a joint venture with MD Foods, included a range of lowfat

The deal between the brands and Channel 4 will see three social enterprises that champion disability given a 60-second spot during an ad break takeover this evening. Sainsbury’s, NatWest and Nationwide are teaming up with Channel 4 to gift TV ad airtime to social enterprises championing disability. Working alongside charity Scope and government scheme Disability

The brands have said they will only use digital suppliers that have signed up to the IAB gold standard as the industry tries to clean up the digital ad ecosystem. Tesco and McDonald’s are the first advertisers to commit to using the IAB UK’s ‘gold standard’, meaning they will only work wherever possible with digital

The streetwear tradition of limited-edition ‘drops’, coupled with the increased importance of the secondary market, is bringing added hype to the high street. A couple of years ago a New York Times journalist joined the snaking line outside the Supreme store in Lower Manhattan, New York to gauge the mood of young skatewear obsessives and

Ryanair shifts positioning to push its environmental credentials There’s no getting away from the fact that flying isn’t good for the planet. And as consumers become more concerned about their environmental footprint, finding friendlier ways to travel is moving up the agenda. Realistically most people aren’t going to stop flying. Nor should flying become the

Retailers need an unambiguous outcome to the general election to offer consumers the clarity they need to unlock confidence and spending. Consumer confidence has flatlined at -14, marking almost four years in negative territory and with only a clear result in the general election likely to offer retailers a pre-Christmas boost. GfK’s monthly consumer confidence

How much is too much? A pint of Speedway Stout sold by The Craft Beer Co in London costs £22.50 – that’s too much. Teenagers wearing Jimmy Choo Diamond Trail stretch mesh trainers, retailing at a smidge under £600? That’s too much. Potty-mouthed chef Gordon Ramsay booking generic ballad machine Ed Sheeran for his daughter’s

As the Christmas office party season kicks off, ad land’s response to #metoo is launching a campaign asking bystanders witnessing sexual harassment what action they should take. The UK ad industry’s response to the #metoo and #timesup movement is using the start of the Christmas office party season to encourage bystanders witnessing sexual harassment to

In the latest edition of the Marketing Week Explores podcast, we discuss the brand reputational woes for Unilever following Dollar Shave Club’s appearance on pornography site Pornhub and debate the true value of NPS. In this edition of Marketing Week Explores, acting features editor Charlotte Rogers and senior reporter Ellen Hammett discuss the reputational damage

Aldi’s Christmas ad featuring its festive brand mascot Kevin the Carrot and villain Russell Sprout has been crowned this year’s most effective Christmas marketing campaign. Aldi’s was among the top performing ad in six out of eight key measures, with its closest rivals only managing to be among the top performers on four, according to

Coca-Cola teases with promise of a new global campaign It wouldn’t be Christmas without a Coca-Cola truck tour and its long-running ‘Holidays are Coming’ ad appearing across TV screens. This year, however, Coca-Cola is bigger than before. Alongside the activity we’ve come to expect, there are a host of media firsts aimed at ensuring consumers

Let’s be blunt. Implementing an advanced marketing measurement and predictive analytics programme that creates a holistic, unified view of marketing impact across all online and offline channels and silos can be difficult. Really difficult. Marketers have long sought a ‘single source of truth’ that reveals what is working, including how, why, what efforts deserve credit

Barnaby Dawe is leaving Pret at the end of the year to return to the world of media and ecommerce, with the brand as yet unclear how it will fill his role. Pret A Manager’s chief customer officer, Barnaby Dawe, has quit after spending just over a year with the company. Dawe joined to head

TV is the “least risky” form of advertising, providing the most consistent return on investment when compared to other media channels, according to new research. The study, conducted by Gain Theory, MediaCom and Wavemaker on behalf of Thinkbox, finds that linear TV advertising and broadcast video-on-demand (BVoD) deliver just 20% of variance compared with the

[embedded content] Many years ago I bumped into someone wearing a grey T-shirt with the word ‘dyke’ above a traditional Nike swoosh. Intrigued, I asked the wearer about her arresting clothing and she told me she bought it at Gay Pride a year earlier I came across a few more of these shirts – ‘Fag’n

Kellogg’s is building a hybrid customer strategy that builds on its legacy while making it fit for the digital landscape. Kellogg’s head of digital is urging FMCG brands to not “just check the digital box” and instead think holistically about how digital is integrated across the business. Speaking at the IGD conference last week, the

The former Marks and Spencer, Mothercare and Save Children marketing boss replaces Phil Edmonds at the helm of the marketing consultancy. Marketing consultancy Oystercatchers has appointed former Marks & Spencer, Mothercare and Save Children marketer Jude Bridge as its new managing partner. Bridge replaces Phil Edmonds, whose resignation was announced earlier this week after two

John Lewis and Waitrose team up in Christmas ad first [embedded content] You may have seen that John Lewis and Waitrose have a joint Christmas advert out. Just in case you haven’t, it features a cutesy fire-breathing dragon called Edgar and clocks in at two and a half minutes. Teaming John Lewis’s “thoughtful giving” with

Tesco is launching a Christmas campaign to celebrate its centenary year by showing a time-travelling delivery van and its driver, who journey through the decades. Created by BBH London, the ad takes inspiration from the film Back to the Future with a delivery van that is transported back through time when it is hit by

It was meant to be the bright, transparent alternative to the murky, old-fashioned world of credit card companies. When Apple launched its much-vaunted Apple Card in America back in August there was a tremendous surge in applications for the new product. A month into its launch, Bloomberg reported that the card had already amassed some

The two retailers are hoping to bring a bit of both their brands to tell the story of a young dragon called Edgar who keeps accidentally ruining Christmas. John Lewis and Waitrose have teamed up on a Christmas marketing campaign for the first time to tell the story of an excitable young dragon who keeps

From getting the Spice Girls to cut the ribbon at its debut event to pioneering an integrated approach to marketing, the launch of Channel 5 was all about challenging norms and channelling creativity.  The opportunity to launch the fifth, and final, terrestrial TV brand was too good an opportunity to miss for David Brook, who

[embedded content] Sainsbury’s is celebrating the culmination of its 150th year with a bold brand campaign that takes viewers back to Victorian England to consider how Christmas traditions such as Santa Claus and stockings could have come about. The campaign, created by Wieden+Kennedy London, first airs this evening (12 November) during Emmerdale on ITV. It