Marketing

McDonald’s fires CEO over consensual relationship McDonald’s CEO Steve Easterbrook was fired for a “consensual relationship” with a colleague this week. The questions around whether this is what a post #MeToo world looks like are largely inapplicable, after all McDonald’s is adamant the relationship was consensual and no one will or should know the details
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Facebook will not revise its targeting policies ahead of the UK general election, reaffirming its view that the transparency it provides on political advertising far exceeds that available in the offline world. “Political targeting is nothing new,” stated Facebook head of UK public policy, Rebecca Stimson, speaking on a press call yesterday (7 November). “Political
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The news that McDonald’s had shockingly fired its celebrated CEO Steve Easterbrook sent shockwaves around the business world when it broke late on Sunday night. Even more surprising to some was the reason for his sacking. His crime? Having a “consensual relationship” with a colleague. In its explanation for the decision, the company’s board said
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Deck the halls with…Christmas ads! In those merry, shouty words of Slade: Iiiiiiit’s Chriiiiiistmaaaaaaaaaaaaaaas! It is in retail world, at least. Yes, ‘tis the season when Christmas advertising takes over the Marketing Week agenda. And it has begun, starting with a lovely Northern Lights-themed tale from Asda, which follows two children on their quest to
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Marketers trying to deliver greater impact for their brand and enjoy increased influence in their organisation should be as passionate about internal marketing as they are external, according to one CMO who has made the step up to CEO. Although having responsibility for P&L and driving growth is important for those marketers looking to step
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Marketers and first-party sellers: are you creating Amazon A+ content? If not, you definitely should be. Once a paid option, adding Amazon A+ content to listings is now free and unlimited for all vendors. It’s one of the most effective ways to increase traffic and sales — and to cross-promote your other products. According to
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The latest podcast in our series on the stories behind effective marketing campaigns examines how Britvic transformed Robinsons, repositioning it and reviving a flagging category in a grand prix-winning effort. We continue our podcast series by looking into Britvic’s successful 2017 revitalisation of its flagship Robinson’s brand, which won the grand prix at the Marketing
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Ten years ago, using artificial intelligence to optimise retail processes, power product recommendations and improve the customer experience was the sole province of cutting-edge ecommerce powerhouses like Amazon. But other retailers are now catching up. According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between
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The Rugby World Cup in Japan has so far been a pristine example of how to stage the perfect sporting spectacle. A fascinating country with a vibrant and ancient culture totally distinguished from the rest of the world, with an enthusiastic population wholeheartedly getting into the spirit of things. Even in the worrying prelude to
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Everything you do outside of communications impacts on the consumer experience “It’s lovely to see our C-suite colleagues don’t share [our doubts]. On the whole they are not the ones saying marketing doesn’t deserve a seat at the table. Bizarrely it’s marketing people doing that, we really shouldn’t.” Salesforce’s vice-president of marketing in the UK
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Adidas is on a journey to shift from marketing efficiency to marketing effectiveness, admitting a focus on ROI led it to over-invest in digital and performance marketing at the expense of brand building. The sports brand’s global media director, Simon Peel, explains that four years ago the company didn’t have any econometrics, its attribution modelling
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Former EMI CEO and BBC marketer will join marketing production services provider in January. Former Centaur Media CEO Andria Vidler has been hired by Tag to run its EMEA business. Marketing production services provider Tag has been expanding with the recent acquisitions of Taylor James, THP and Popcorn and the relaunch of its marketing services
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