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Back in 2009, Eva Yazhari co-founded Beyond Capital Fund, a nonprofit impact fund aimed at supporting companies serving bottom-of-the-pyramid customers in emerging markets. But that nonprofit status limited the fund’s ability to expand. With that in mind, last year, she formed a spin-off that’s a for-profit, called Beyond Capital Ventures, also focused on India and
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Nautilus CEO Jim Barr is a transformational leader with multiple successes in the rapid growth of large-scale businesses and teams. What do Cher, Amazon, and Apple all have in common? Because of continuously evolving branding, they’ve successfully weathered years of cultural change and continue to remain relevant. If you want your company to enjoy the same
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Job interviews can be nerve-wracking even for the most seasoned professionals. To boost their confidence, candidates often prepare and memorize answers to the usual interview questions, like “Where do you see yourself in five years?” or “What is your greatest professional strength?” While there’s nothing wrong with thorough preparation, you don’t want to come off
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It seems my open letter to CEOs about marketing hit a nerve with many readers. With CMO turnover rates at an all-time high, it’s no wonder marketing leaders are feeling undervalued and unappreciated. One of the questions that arose from some lively LinkedIn discussions that followed the article begged this question: How do I sell
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A normal part of running a business is having ideas fail. However, sometimes these circumstances lead to crises within the business. When this happens, employees look to business leaders for guidance on how to respond. To help your company handle crises in a competent manner, you need to have a level mindset. Professionals from Young
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Management and leadership positions in many industries are dominated by men, and often these industries are deemed “boys’ clubs” because of their exclusive cultures. The alcohol industry is one of them. Women in the industry continue to face sexual harassment and abuse. And in 2018, only “4% of C-suite positions in wine and spirits were held by
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Companies are always looking for ways to bring in new customers with clever marketing campaigns and shiny new products. However, too few of them try to establish a basis of trust from the get-go instead of diving straight into advertising strategies. Building trust with their audience is essential for companies hoping for long-term success.  ADVERTISEMENT
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