Social Media

Why Pinterest moved beyond CTR to understand ad engagement  Source: Pinterest Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives.  Instead, Pinterest explains,
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Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disabled. I’m just sitting in front of the computer watching accounts be disabled one by one. — Ameet Khabra ✊✊🏻✊🏼✊🏽✊🏾✊🏿 (@adwordsgirl) November 6, 2020 “This
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TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks
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“A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered Instagram, TikTok and YouTube analytics tool that creates insights about audience and authenticity. Influencer marketing may
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As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product tags. For more than a year, Instagram has been testing product tags for organic Shopping
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Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s
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The Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram since June. With the move to beta, Microsoft has added several new features. On-site analytics.
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As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on diversity, inclusion, and equal pay.  In Fluency, MSL has an AI-driven
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Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is moving past pilot stage, the company announced Monday. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital Marketing Center enables small businesses to manage organic social media and paid search and social campaigns across Microsoft,
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Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the hashtag #StopHateForProfit.  Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott.
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Facebook is expanding its test of in-stream ads in Facebook Live to more verticals, including “pre-vetted entertainment, news and sports partners,” the company announced this week. The test is designed to help evaluate whether or not the ad format is effective before rolling it out more broadly. For now, Facebook is piloting in-stream ads with
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