Social Media

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook confirms Groups data breach caused by API bug. The company said that private Groups
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At Facebook’s F8 developer conference in April the company announced a number of new offerings, among them WhatsApp Catalogs for small businesses. Facebook is now formally rolling it out in selected markets including Brazil, Germany, India, Indonesia, Mexico, UK and the U.S., with more countries coming soon. Showcase products or services. Catalog allows businesses on
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The Federal Trade Commission released on Tuesday a document and accompanying videos that inform on how and when social media influencers must disclose sponsorships to their followers to comply with federal law. Titled Disclosures 101 for Social Media Influencers, the guide provides influencers with pointers on when an advertisement disclosure is necessary and offers examples
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Twitter reports an uptick in data requests. Between January and June of 2019, Twitter received
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Facebook has introduced three new features for Messenger designed to help brands communicate with their customers on the platform: “icebreakers” for business profiles, updates to Click to Messenger ads, and more options for users replying to messages from a business. Icebreakers for commonly asked questions. Facebook is also rolling out “icebreaker” questions that businesses can
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Facebook is trying out ad placements it the Groups tab where users can view content from all the Groups they belong to. The test includes a very small number of advertisers who will have access to the new inventory within the Ads Manager, making it possible for them to extend mobile News Feed campaigns to
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Twitter announced on Tuesday it inadvertently used emails and phone numbers entered for two-factor authentication (2FA), a security measure users can enable to protect their accounts, to target ads to some users included in Tailored Audiences and Partner Audiences lists. The company said, as of September 17, the mistake had been corrected and that it
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Quora has recently added additional targeting options for advertisers on the Q&A platform. Keyword history targeting. This is a blend of the existing keyword targeting and question retargeting options on Quora. You can reach people who have shown an interest in subjects related to your business based on the keywords you’re using. Your ads will
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LinkedIn is adding audience forecasting information directly to the Campaign Manager dashboard and introducing new Boolean targeting logic for building audiences — both available globally Tuesday. The platform is also introducing new demographic reporting metrics that will begin rolling out to all advertisers over the next two weeks. Refreshed dashboard includes audience forecasting insights. LinkedIn
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