Video Marketing

Vimeo has moved its Vimeo Create marketing platform out of beta to offer SMB marketers a full suite of video marketing tools. The platform includes video creation tools, “smart” editing features, unlimited stock video and photo content and the ability to automatically tailor videos for individual social platforms (“creating videos in every format and ratio”).
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The video creation platform InVideo has released a video editing tool that uses artificial intelligence to automate the video creation process. InVideo’s “Intelligent Video Assistant” comes with real-time design suggestions on font choices, animations and color palates, and an auto-correct assistant feature to avoid technical design mistakes. “Our Grammarly-like editor means no more time wasted
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Ad targeting works best when a marketer’s message is delivered to the right person at the right time on the right screen. With CTV, determining those factors can be surprisingly difficult. Media buyers may not know which home they’re reaching, let alone who is watching at any given moment. That’s in part because consumers receive
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Google parent Alphabet finally broke out YouTube ad revenues, for the first time, in Q4 and 2019 full year earnings. Total Alphabet 2019 revenues reached nearly $162 billion. Google advertising revenues accounted for $134.8 billion, with YouTube contributing $15 billion for the year. While earnings beat analyst expectations, fourth quarter revenues were lower than expected:
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Take your company’s marketing game to the next level by appealing to both your in-house staff and future customers. January 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Internal communications don’t always remain internal. This past summer, a Lowe’s executive found that out the hard way when an in-house company video —
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Brightcove, a cloud solution for managing and monetizing video content, has released Brightcove Campaign, a video campaign app that lets marketers create, manage and analyze their video demand generation campaigns all in one tool. The new solution comes with analytics and benchmarks so that marketers can compare their campaigns to industry standards. It also provides
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Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch the wind and test out the tactic for themselves. And so it goes with episodic storytelling. Streaming services and premium television publishers are purposefully presenting stories as episodes to keep
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Video content is king, but you don’t have to be a technology expert to create it. January 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Unsurprisingly, video content has quickly become an essential part of social media branding. According to research from Renderforest, video content on social media generates 1,200 percent
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Camera shy? Here are a few tips to get over the fears of appearing on video. January 8, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, The Ambitious Life creator and Entrepreneur Network partner Greg Rollett discusses how to get over fears of being on-camera when making short-form
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The graphic design platform Canva announced it is launching Canva Video, a new video editing solution, next year. The video editing tool reportedly mimics the same ease-of-use as Canva’s photo editing solutions, Business Insider Australia first reported. “Our mission is to empower everyone to design anything without any complex software or having to go to
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October 31, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Getting rich on YouTube is so easy a child can do it.
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Wistia, the video marketing solution that allows brands to build their own video hubs, has rolled out a free version of its Channels product. It has also added new features, including a Subscriber tool that lets brands capture emails and the ability to create Facebook Custom Audience lists from viewer data. Free Wistia Channels. SMBs
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YouTube is testing a new Instant Review tool in Google Ads that allows advertisers to reserve ad space on a 120 day-rolling window via an automated process with no minimum spend. The tool is being tested globally by advertisers across multiple industries, including consumer goods, media and entertainment, food and beverage and politics. Advertisers can
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YouTube launched a new way to run video ad campaigns on Monday. The new Video Reach campaigns make it possible for advertiser to upload three different asset types — six-second bumper ads, skippable in-stream ads and non-skippable in-stream ads — in a single campaign. Google will use its machine learning technology to determine the most
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Vimeo has announced the launched a “For Hire” marketplace, a platform designed to connect brands with video production creatives, and also help video professional search for paid opportunities. Businesses looking for professional video services can post projects on the marketplace, making them searchable for filmmakers, editors, videographers, animators and other video professionals looking for new
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Last week, YouTube announced it was changing its verification criteria for channel owners, no longer extending verification based solely on a channel having 100,000 or more subscribers. The change caused an uproar among creators who subsequently lost their verified badge. The following day, YouTube reversed its decision and returned verified badges to creators who had
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YouTube’s new look for verified badges. YouTube has updated eligibility verification requirements for creator and branded channels and has rolled out a new “look” for the program, displaying verified checkmark icons more consistently across YouTube channel pages, in search, and in comments. Previously, YouTube extended verification to channels with more than 100,000 subscribers, regardless of
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Nielsen, an advertising measurement and analytics company, is integrating OpenSlate’s digital ad technology into its Digital Ad Ratings solution. OpenSlate’s technology is designed to measure content quality and assess “brand suitability” across digital video platforms. Why we should care Brand safety issues on programmatic video ad platforms have long been an industry-wide concern, with CMOs
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YouTube Masthead ads for TV screens. YouTube is rolling out masthead ads for TV screens, offering brands prominent placement within its TV app. Same as YouTube’s desktop and mobile feed masthead ads, the masthead ads for TV screens can be purchased on a cost-per-impression (CPM) basis and will be available via reserved placements. The masthead
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