I Finally Got Ahead Of My Small Business Finances – Here’s How

I’m not just the owner of painting company. I’m the marketing manager, the office administrator, the hiring manager, and the person who orders supplies – not to mention, I also do the painting! It goes without saying that I wear a lot of hats.

The hat I hate wearing is any hat that involves money. I’m not cut out to calculate projections or develop key performance indicators. Don’t even get me started on filing taxes! I’m filled with dread each time I report my earnings, terrified that I forgot something important and I’ll get audited as a result. On top of all that stress and uncertainty, I don’t have the time to stay on top of my records throughout the year. My receipts all go in a box that I don’t look at until two weeks before Tax Day, which only makes matters worse as I frantically sort through a stack of paper.

There’s so much at stake when it comes to my business’s finances, and I know I need a professional to handle it. However, my business simply isn’t big enough to justify the cost of a full-time professional or the high price tag and retainer fees that come with an expensive, fancy firm.

My neighbor Robert, who owns a roofing company, suggested hiring a freelance financial professional. That was something I’ve never thought to do – when I think of freelance, I picture writers and graphic designers, not CFOs and CPAs. As it turns out, there’s a whole community of experienced and highly-educated financial professionals who work with businesses on a freelance basis, and many of them can be found on Paro.

Paro matches business of all sizes in all types of industries with qualified and knowledgeable financial professionals, such as accountants, bookkeepers, CFOs, comptrollers, and financial planners. The professionals in their network can handle many types of financial tasks, from basic bookkeeping to high-level consulting and everything in between.

Robert told me that each professional in Paro’s database goes through a multi-step vetting process which includes an interview, a skills assessment, and a hands-on project. Only the top 2 percent of applicants make the cut. This vetting process meant that I wouldn’t need to take the important but time-consuming step to read countless internet reviews or call references.

With April 15th around the corner, I scheduled my first appointment with a Paro customer care representative. The first interview evaluated my business goals, my project needs, and the type of experience needed to get the job done. I wanted to work with someone who knew my accounting software, Quickbooks, and who had prior experience working with repair service businesses.

With the right experience, industry, and technology fit in hand, Paro matched me with Barbara, a CPA who spent a decade working with a regional HVAC repair business before choosing to work for herself. Barbara got to work right away, navigating my records with ease and asking poignant questions to help maximize my deductions. She discovered a few deductions that I never would have found on my own, saving me $2,900 when it came time to pay the tax bill!

Thanks to Barbara and Paro, I saved countless hours preparing for tax season and thousands of dollars to boot. Barbara’s expertise is exactly what I needed to keep me away from my desk so I could stay on the road, doing what I do best: helping customers. With tax season safely behind me for another year, I plan on giving Paro another call to find a CFO who can rework my business plan and growth strategy – all without hiring an in-house finance team.

Curious about how Paro can help you? Visit their website to book a free 30-minute consultation!


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