Pedestrians wearing protective masks walk by a sign displayed outside a retail store in Harlem, New York City, saying it’s going out of business. Noam Galai | Getty Images Yelp on Wednesday released its latest Economic Average Report, revealing business closures across the U.S. are increasing as a result of the coronavirus pandemic’s economic toll. 
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The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather
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If you buy something through our links, we may earn money from our affiliate partners. Learn more. Plants can bring color, texture, and life to an office. But many busy professionals don’t have the time or energy to take care of them. That’s where a fake plant can really come in handy. There are tons
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By John Brackett, founder of Smash Balloon, the world’s leading social media feed plug-ins for WordPress. getty Do you want to grow your business? If so, you should start by listening to what your customers have to say. Feedback from the people who visit your website can help you make smart decisions about creating content, promoting
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On Wednesday, September 16 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing leaders about email marketing, from the technology that powers it to the challenges of integrating email across other marketing channels. Kim’s guests will include: Michael Barber, Founder, Barber & Hewitt April Mullen, Director
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By Thomas Griffin, co-founder and president of OptinMonster. Entrepreneur, investor and software expert. Helping you be a better leader in your organization. getty Today’s new normal is hitting many industries pretty hard. Travel, food service, traditional retail, manufacturing and construction are just a few that have faced significant downturns. Some are starting their upswing, but experts
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Franchising has long been an attractive business opportunity for many reasons. It offers an established product or service with proven best practices and business systems. Banks are more willing to lend to a franchise business than an independent start-up. Franchisees also receive advertising and marketing assistance that includes marketing plans, budgets, and creative. Multi-unit franchising
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Sign venture capital on a paper and glasses. getty After a venture capitalist hears a startup pitch and does some due diligence, he or she will draft an investment memo. The document may be five to ten pages long and provide analysis on the pros and cons of the opportunity, along with a recommendation for the
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Video has become a necessity across digital platforms to engage audiences and make a lasting impression. As audiences have increased access to information and decreased attention spans, brands must accelerate the focus on compelling video ads to capture user’s attention quickly. Understanding how to leverage video to move consumers through the buying process can help
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The Internal Revenue Service issued the special per diem rates Friday for 2020-2021 that taxpayers can use to substantiate the amount of expenses they can deduct for lodging, meals and incidental expenses when they’re traveling away from home, effective Oct. 1, 2020. Notice 2020-71 provides the special transportation industry rate, the rate for the incidental-expenses-only
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Research shows that people are more likely to invest in online communities during (or in the wake of) crisis, trauma, or major life changes, so the current crisis is offering many business owners the unprecedented opportunity to build community around their brand.  Done well, this not only serves the individuals in these communities, it also
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No crisis affects companies equally. But for one human connection consultancy, Covid-19 has been an incredible blessing. That’s not to downplay the damage the pandemic has done. The U.S. Census Bureau’s Small Business Pulse Survey showed 83% of small businesses have experienced either a “large” or “moderate” negative effect. Entrepreneurs are struggling with everything from
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Almost 70% of consumers would rather use their phone to find something out than approach an in-store employee. This statistic was unveiled by Soprano and its ‘Power of Mobile Messaging’ infographic. Soprano Design is a provider of intelligent and secure business mobile messaging software solutions. Its ‘The Power of Mobile Messaging’ infographic explores how consumers’
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Deferring payroll taxes; another way to track EIPs; managing needy clients; and other highlights from our favorite tax bloggers. Daring adventures TaxMama (http://taxmama.com): The IRS is still putting out Tax Tips daily. Only problem is, they seem to be recycling old news and not updating it for COVID practices. Here’s some great news, though: The
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