Working in harmony with competent people you like and trust means that ideas and plans go further, faster, and more effectively. It’s the difference between feeling supported and overwhelmed. Between success and failure. Between doing the work you were designed to do and chasing your tail putting out fires. If your business requires a team
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Email optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why MarTech Today created the very first resource for marketing professionals that encompasses the elements of both. The Periodic Table of Email Optimization and Deliverability is a comprehensive resource designed to guide you through the different elements required to keep your
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Brightcove, a cloud solution for managing and monetizing video content, has released Brightcove Campaign, a video campaign app that lets marketers create, manage and analyze their video demand generation campaigns all in one tool. The new solution comes with analytics and benchmarks so that marketers can compare their campaigns to industry standards. It also provides
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Suits remain a staple in most office environments. True many modern workplaces adopt a more casual dress code. However, you still find many instances where employers prefer suits or business casual. Of course, this style has evolved quite a bit throughout the years. As a result, the history of suits in the workplace goes back
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Below are two questions I’ve received recently as a customer service consultant and customer experience turnaround expert.  Let me know yours.  Q: I’m having trouble even finding people to work here who don’t have tattoos or piercings or both. Not to mention applicants with have hair colors not found in nature, or what very creative stylings of the facial
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Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch the wind and test out the tactic for themselves. And so it goes with episodic storytelling. Streaming services and premium television publishers are purposefully presenting stories as episodes to keep
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Generation Z is here. Are they ready for the world? Getty If you look around, you might notice how teenagers have changed. As the parent of a Generation Z child, I can attest to the fact that much of the research regarding this upcoming generation is correct.  Generation Z is an incredible group of kids
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Although an essential stage in the launch of a small business like a restaurant, creating a business … [+] plan for a startup should be different. In a startup, tomorrow’s plan is going to depend on the execution of today’s hypotheses. Data and customer insights will dictate what you need to do next. Getty A
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Last year saw continued growth and innovation in social media opportunities for brands with new features, content formats and dynamic creative capabilities designed to bring brands closer to their customers. For social marketers, a successful strategy involves tapping into audiences in compelling ways that can grab attention in passing moments. Facebook and Snapchat launched new
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Businesspeople shaking hands in an office Getty We’re all more than what’s on our resume. But while a lot of leaders pay lip service to that idea, relatively few walk the walk when hiring. It’s understandable: Before you trust people to help shape your company’s future, you want to learn all you can about them.
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook Shorts: New Page admin tools, update on political ad policies and the Teen Vogue
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Custom T-shirts are a good way for small businesses to distinguish themselves from the competition. T-shirts don’t cost much and the return on investment is worth the effort. Custom T-shirts can promote your business as they are an incredibly inexpensive way to continually advertise your business. People wearing your T-shirts literally become your very own
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Flea markets offer tons of opportunities for entrepreneurs. For example, not only can can apply as a vendor to sell your wares, but you can also find unique items that you can flip and turn into something even more valuable. Whether you’re already a flea market flipper or just getting started, you can always use
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Video content is king, but you don’t have to be a technology expert to create it. January 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Unsurprisingly, video content has quickly become an essential part of social media branding. According to research from Renderforest, video content on social media generates 1,200 percent
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Pretty much every business will have to apologize for something at some point. However, many companies don’t do this effectively. Mastering the art of the apology can help you keep customers’ business, secure future business, and improve customer loyalty, and avoid negative buzz that could harm your reputation going forward. Business apology letters are essential
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Telecommuting increased by 44 percent over the past five years. More and more people work from home at least part of the time. This puts an increased number of parents at home with their kids. Parents see an advantage to spending more time at home. But they also find it challenging to stay focused on
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Pros and cons of starting a service based or product based company. Getty As an entrepreneur there are two routes you can take: either create a service-based business where you trade your skill or knowledge for money or create a product-based business where you sell products to people. If the successful business is offering a
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Camera shy? Here are a few tips to get over the fears of appearing on video. January 8, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, The Ambitious Life creator and Entrepreneur Network partner Greg Rollett discusses how to get over fears of being on-camera when making short-form
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