The news that McDonald’s had shockingly fired its celebrated CEO Steve Easterbrook sent shockwaves around the business world when it broke late on Sunday night. Even more surprising to some was the reason for his sacking. His crime? Having a “consensual relationship” with a colleague. In its explanation for the decision, the company’s board said
The Federal Trade Commission released on Tuesday a document and accompanying videos that inform on how and when social media influencers must disclose sponsorships to their followers to comply with federal law. Titled Disclosures 101 for Social Media Influencers, the guide provides influencers with pointers on when an advertisement disclosure is necessary and offers examples
When you get your phone bill, how do you feel? Between all the confusing charges, marketing pamphlets, return envelopes, and stamps, reading your business phone bill can be a frustrating experience for any entrepreneur. Who wouldn’t feel outraged when unexpected fees suddenly pop up on your bill? Better yet, what are all those line items in the
Sure, things are running smoothly right now at your business. But, as any tech-savvy business owner knows, if you aren’t truly efficient, your competitors will quickly gain a competitive edge. That’s while you’re holding unproductive meetings or delaying projects because of a lack of communication, they’re growing their business. So, how can you ensure that your tech-savvy
The consulting practices of accounting firms saw their revenues increase 15.9 percent in 2018 to surpass $2 billion for the first time ever, reaching $2.1 billion, according to a new report. The report, by Source Global Research, found that accounting firms now generate more than a third of all consulting revenues in China. China’s overall
Main Street’s optimism in the economy (NFIB) indicates small businesses favor approve of the … [+] president’s job performance. Getty Three years ago this week one of the most prominent markers of the 240-year American experiment took place: A national election to choose a new leader of the Executive Branch. Since then, a terabyte of
Kevin the Carrot is back for a fourth year running with a ‘Christmas Spectacular’ of dancing mince pies and acrobatic veg – but not before Russell and his ‘Leafy Blinders’ try to stop him stealing the show (again). [embedded content] Is there no respite for this poor carrot? Having fended off an evil parsnip last
Canadian e-commerce platform Shopify has announced the launch of its newest marketing app extension, Shopify Email. Shopify Email will allow Shopify merchants to create, execute and monitor email marketing campaigns natively within the platform. The new capabilities are expected to be generally available to Shopify merchants beginning in early 2020. In 2018, Shopify launched Shopify
Facebook introduced a new corporate logo Monday that will soon appear across its products. The plain all-caps logo has been “designed for clarity” to help differentiate the corporate entity from the social networking app, Facebook CMO Antonio Lucio said. Facebook the brand will still be indicated by its familiar blue and white lower-case “f” and
Usefulness Content Freshness The Self-Reliant Entrepreneur is a day-by-day guide for business owners. Written as a daily meditation, each chapter starts with a quote, followed by a history lesson and ending with a daily action step. As an entrepreneur, you always face demands on your time and attention. You start each day feeling like a
Daycare businesses brought in more than $57 million in revenue last year. Though many of these providers are small businesses, it’s still possible to start a daycare business that is able to grow and scale through the years. Daycare businesses are always in demand. Here are some steps and tips to follow while starting a
In “Uberising Luck”, the Economist (October 5, 2019, page 57) notes a number of programs that help entrepreneurs and laments the fact that “schemes to make entrepreneurs more successful are hit and miss.” I have a high regard for the Economist, It is one of the best business magazines in the world, but this article
The adult brand is hitting the high street for the first time to see how the online experience translates physically and what it can learn from customers. Just like it doesn’t want customers to be chased around the internet by a big dildo (due to ad retargeting), Lovehoney’s new pop-up shop in Covent Garden isn’t
TikTok released its first-ever software-development kit (SDK) on Monday, which will allow users to upload video content to the TikTok platform through third-party apps. Aptly titled the “Share to TikTok” SDK, it’s the first kit TikTok has introduced in its TikTok for Developers program. The SDK includes new tools to help third-party apps and developers
Creating a progression of short videos with a carefully targeted campaign on YouTube can set up your brand’s success on the platform. Every brand has a story to tell. But with the average attention span of adults being eight seconds (according to a study by Microsoft), how do you capture that user in the right
The ADP National Employment Report says private sector employment has increased by 125,000 jobs in October. Even though this number is much lower than the numbers for October 2018, (235,00) the unemployment number is still at a 50-year low. At 3.6%, the unemployment number went up by 0.1 of a percent from September’s 3.5%. Again,
Character may be fixed, but you can avoid working with difficult people. Getty I’m an optimist and certain that people are good and want to do their best. This should make selecting people for jobs rather straightforward—with innate motivation and clear expectations, performance should easily follow. Unfortunately, some new research suggests that a glass half-full
Deck the halls with…Christmas ads! In those merry, shouty words of Slade: Iiiiiiit’s Chriiiiiistmaaaaaaaaaaaaaaas! It is in retail world, at least. Yes, ‘tis the season when Christmas advertising takes over the Marketing Week agenda. And it has begun, starting with a lovely Northern Lights-themed tale from Asda, which follows two children on their quest to
Facebook this week reported a 37% increase in ad impressions compared to this time last year and 6% decline in ad costs. The growth in ad impressions were driven primarily by Facebook News Feed Ads, Instagram Stories Ads and Instagram Feed Ads, said Facebook CFO David Wehner during the company’s third quarter earnings call. “The
In the past, going to work meant slaving away for hours at a time without taking a moment for yourself. And, more often than not, it felt like you were trading meaningful life moments for tedious work tasks. Today, however, employees and companies are improving working conditions through one health trend: mindfulness. The word “mindfulness” has
Small business owners increase investing in mobility options to delight their customers. They also do this to improve operational efficiencies. As a result, when you look for solutions to make your customers happy, check out this good news for you. Paysafe, a leading global provider of end-to-end payment solutions, launched Mobile Pay, its new cutting-edge
The number of payment options in the market place is on a steady rise. But this availability is not creating an easy to use ecosystem businesses can readily adopt. Simply put, the ecosystem seems more complex than it has to be. An infographic by The Electronic Transactions Association looks at how Independent Software Vendors (ISVs)
Sponsor content from The number of Americans ages 65 and over is projected to nearly double by 2060. And most would prefer to age in place and hiresenior caregivers if needed. Quality homecare is expensive, but clients can reduce costs by hiring caregivers directly rather than using an agency. However, hiring household employees directly brings
Besito Photo Courtesy: Besito Warren Bobrow=WB: Where are you from? What did you originally want to be when you were a younger person? How did you achieve the honor of working with our plant? Maggie Connors/Besito=MC/B: I grew up in Connecticut, where I wanted to be everything from a designer to a doctor, an architect
[embedded content] 1 November: Very tugs at the heartstrings in community cartoon Very is encouraging consumers to “get more out of giving” for its Christmas campaign, which this year takes the form of a community-focused cartoon. ‘Pass the parcel’ shows the story of a community that comes together to give Sidney, a lonely older man,
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Twitter reports an uptick in data requests. Between January and June of 2019, Twitter received
Shipping products is an essential part of running an ecommerce business. While it might seem simple to place items in packaging and send them off with a carrier, the process is actually more complex than that. If your shipping processes aren’t efficient, you’ll end up wasting valuable time and resources on assembling packages and arranging
Fed Cuts Interest Rates, But Indicates A Pause Is Ahead The Federal Reserve approved an expected quarter-point interest rate cut Wednesday but indicated that the moves to ease policy could be nearing a pause. The central bank’s Federal Open Market Committee lowered its benchmark funds rate by 25 basis points to a range of 1.5%
Walkers is celebrating the 25th anniversary of the song All I Want for Christmas is You, as well as launching new flavours and on-pack promotion as it aims to appeal to younger audiences. [embedded content] Walkers has enlisted the help of Christmas favourite Mariah Carey in a festive campaign to promote its new Christmas flavours
In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept of trust. Gaining permission from a recipient to send them email sets the stage for building trust. This includes both the trust of the recipient
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