July 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing has always been one of the most affordable and effective online-marketing strategies, driving revenue with a click of the mouse and allowing you to maintain a strong relationship with your customers and user base. It’s also highly measurable, allowing
Nearly one out of five accountants who identified as LGBTQIA left the accounting profession because of a lack of diversity, equitable treatment or inclusion, according to a recent study. The study, released in February by the Institute of Management Accountants and the California Society of CPAs, found that only about half of LGBTQIA (lesbian, gay,
Mark Van Wye, CEO of Zoom Room Rare is the negative review from a customer dismayed by a streak on a bathroom mirror. Rare is the customer who didn’t return because of a loose doorknob, a cracked tile or an empty can of soda sitting by the cash wrap. Rare is the customer who turns on
If you buy something through our links, we may earn money from our affiliate partners. Learn more. Often, you need to register a business name with the government. There is a process. You need to pick one that reflects your brand while at the same time giving your brand name legal protection in federal and
Connecting with customers is one of the most important things you can do as a business. Building a strong connection from day one improves retention and expands your network. For new businesses, this is one of the most surefire methods of achieving growth. If you find yourself struggling to connect with customers, don’t fret. Some
If you buy something through our links, we may earn money from our affiliate partners. Learn more. You want your desk to be a highly functional space so you can do your job easily and efficiently. And no matter what kind of job you have, you will eventually end up with many odds and ends
How to earn a passive side income. July 10, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. More than a third of
Borrowing Is Back as Sign-Ups for Auto Loans, Credit Cards Hit Records Americans are borrowing again, in some cases at levels not seen in more than a decade. According to Equifax, consumer demand for auto loans and leases, general-purpose credit cards and personal loans was up 39% in April compared to year ago levels. It
July 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. A decade ago, most businesses didn’t realize the importance of digital marketing, and the lack of knowledge made it nearly impossible for digital marketing companies to sell their services to small businesses. Now, theeducation of consumers has led digital marketing to
The Internal Revenue Service posted new rules Friday for multiemployer qualified retirement plans that have run into funding problems and need extra financial help from the Pension Benefit Guaranty Corporation. The guidance in Notice 2021-38 also aims to help the participants and beneficiaries in such plans in accordance with provisions of the American Rescue Plan
Digital marketing is a pivotal part of most modern business success. While it may be a powerful marketing tool, creating an effective digital marketing strategy can feel overwhelming. Here are a few ideas to help you pull together an effective strategy for your online marketing activities. 1. Assess and Strategize First Before you start spending
New entrepreneurs start businesses every day with great ideas and visions for success. However, many of these ideas never materialize and up to 20% fail within the first year. This is especially true of one-person businesses, which make up a considerable portion of new companies. These “solopreneurs” may have the best intentions starting out, but
It seems as though B2B marketers have been stuck with the same ad channels for a while now. Digital ad efforts have been limited to the likes of paid search and social media advertising. And while those channels may be effective, they carry some limitations that keep B2B marketing strategies from evolving. Recent studies show
It’s important for leaders to know that, when it comes to teams, just because the weekly team meetings are quiet or the suggestion box hasn’t seen a valid recommendation or criticism in a while, doesn’t mean no one has anything to say. In fact, more often than not, employees have thoughts, suggestions and criticisms to
What do the latest retail statistics tell us about retailing in 2021? You might be surprised. We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look
July 7, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that the Covid-19 pandemic was especially hard on small businesses. More than half of U.S. small-business owners surveyed last October reported a significant decline in sales and over 200,000 businesses closed in 2020. Lately, optimism among small-business owners
As more and more business meetings move out of conference rooms and to more casual settings like lunch meetings, there are a few important things to keep in mind. Having a successful lunch meeting can yield a lot of benefits, since it can be a bit more relaxed and informal, and you can have more
Management and leadership positions in many industries are dominated by men, and often these industries are deemed “boys’ clubs” because of their exclusive cultures. The alcohol industry is one of them. Women in the industry continue to face sexual harassment and abuse. And in 2018, only “4% of C-suite positions in wine and spirits were held by
Technology has changed the way businesses make voice calls. WiFi calling can help certain entrepreneurs and offices cut their traditional phone lines, saving money and making the most of the resources they already have. If you’re interested in learning more about WiFi calls, here’s a beginner’s guide. What is WiFi Calling? WiFi calling is a
An international ransomware attack that started with Florida-based IT firm Kaseya will not fetch the entire $70 million that its Russia-linked hackers are demanding, Huntress CEO Kyle Hanslovan told CNBC on Tuesday. “It wouldn’t surprise me if someone was to pay the ransom for it to be closer to the $40 [million] to $50 million
The recent leasing rules from the Financial Accounting Standards Board and the Governmental Accounting Standards Board are turning out to be harder to follow than many organizations expected. Not only do the new leases standards, FASB’s ASC 842 and GASB’s Statement No. 87, require entities to put operating leases on the balance sheet for the
Early in his career, then-emerging leader Vince Tullo took a chance. The lifelong New Yorker was offered a position at General Electric (GE)—in the comparatively tiny Midwestern city of Bloomington, Illinois. At first, Tullo couldn’t imagine leaving the business mecca of New York City for a prairie town in Illinois, even if it was for
Mohammad Anwar is president and CEO of Softway and co-author of the Wall Street Journal Bestseller “Love as a Business Strategy.” In 2015, our digital agency, Softway, had a major problem. With every quarter that passed, our numbers dropped, our clients left and our employees quit. We had months where we pulled in depressingly low sales numbers.
As businesses battle to recover following months of pandemic-induced disruption, the iconic ‘open’ sign they can display at their entrance, has been given a new lease of life. Wells Fargo Re-imagines Open for Business Sign Wells Fargo, a leading financial services company, is pioneering the drive to revitalize ‘open’ signs. As part of its efforts
A store advertises for employees, after coronavirus disease (COVID-19) restrictions were lifted, in Santa Monica, California, June 22, 2021. Lucy Nicholson | Reuters Small businesses across the country are struggling to keep employees and attract new staff in a tight labor market which has given workers the upper hand. The latest nonfarm payroll report on
Customer engagement platform Epsilon has announced that it is extending its messaging capabilities by offering Epsilon People Cloud Messaging Essentials. Linked to Epsilon’s Core ID identity graph, Messaging Essentials will allow midmarket companies to deliver individualized messaging to customers via email, mobile push, SMS and other channels. Epsilon already offers Epsilon People Cloud Messaging for
Companies are always looking for ways to bring in new customers with clever marketing campaigns and shiny new products. However, too few of them try to establish a basis of trust from the get-go instead of diving straight into advertising strategies. Building trust with their audience is essential for companies hoping for long-term success. ADVERTISEMENT
If you buy something through our links, we may earn money from our affiliate partners. Learn more. As a business, you can always spruce up your presentation using 4K projectors for good effect. You can use projectors for all types of presentations, training, interactive advertising, sales pitches, and meetings. Whether they be videos, images, PowerPoint,
If you buy something through our links, we may earn money from our affiliate partners. Learn more. Someone operating a business through eBay will need to be aware of the return policy as a dissatisfied customer happens to every seller at some point. This complete guide contains everything a business owner needs to know about
Part of Allen Weisselberg’s legal troubles began when his former daughter-in-law couldn’t get the numbers in her divorce proceedings to add up. Jennifer Weisselberg says she was befuddled. The lifestyle she’d shared with her ex-husband, Barry Weisselberg — including an apartment overlooking Central Park and tuition for two children at Manhattan’s Columbia Grammar and Preparatory
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