The news that McDonald’s had shockingly fired its celebrated CEO Steve Easterbrook sent shockwaves around the business world when it broke late on Sunday night. Even more surprising to some was the reason for his sacking. His crime? Having a “consensual relationship” with a colleague. In its explanation for the decision, the company’s board said
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The Federal Trade Commission released on Tuesday a document and accompanying videos that inform on how and when social media influencers must disclose sponsorships to their followers to comply with federal law. Titled Disclosures 101 for Social Media Influencers, the guide provides influencers with pointers on when an advertisement disclosure is necessary and offers examples
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Sure, things are running smoothly right now at your business. But, as any tech-savvy business owner knows, if you aren’t truly efficient, your competitors will quickly gain a competitive edge. That’s while you’re holding unproductive meetings or delaying projects because of a lack of communication, they’re growing their business. So, how can you ensure that your tech-savvy
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Main Street’s optimism in the economy (NFIB) indicates small businesses favor approve of the … [+] president’s job performance. Getty Three years ago this week one of the most prominent markers of the 240-year American experiment took place: A national election to choose a new leader of the Executive Branch.  Since then, a terabyte of
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Canadian e-commerce platform Shopify has announced the launch of its newest marketing app extension, Shopify Email. Shopify Email will allow Shopify merchants to create, execute and monitor email marketing campaigns natively within the platform. The new capabilities are expected to be generally available to Shopify merchants beginning in early 2020. In 2018, Shopify launched Shopify
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Daycare businesses brought in more than $57 million in revenue last year. Though many of these providers are small businesses, it’s still possible to start a daycare business that is able to grow and scale through the years. Daycare businesses are always in demand. Here are some steps and tips to follow while starting a
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The ADP National Employment Report says private sector employment has increased by 125,000 jobs in October. Even though this number is much lower than the numbers for October 2018, (235,00) the unemployment number is still at a 50-year low. At 3.6%, the unemployment number went up by 0.1 of a percent from September’s 3.5%. Again,
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Character may be fixed, but you can avoid working with difficult people. Getty I’m an optimist and certain that people are good and want to do their best. This should make selecting people for jobs rather straightforward—with innate motivation and clear expectations, performance should easily follow. Unfortunately, some new research suggests that a glass half-full
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Deck the halls with…Christmas ads! In those merry, shouty words of Slade: Iiiiiiit’s Chriiiiiistmaaaaaaaaaaaaaaas! It is in retail world, at least. Yes, ‘tis the season when Christmas advertising takes over the Marketing Week agenda. And it has begun, starting with a lovely Northern Lights-themed tale from Asda, which follows two children on their quest to
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Besito Photo Courtesy: Besito Warren Bobrow=WB: Where are you from? What did you originally want to be when you were a younger person? How did you achieve the honor of working with our plant?  Maggie Connors/Besito=MC/B: I grew up in Connecticut, where I wanted to be everything from a designer to a doctor, an architect
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Twitter reports an uptick in data requests. Between January and June of 2019, Twitter received
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Shipping products is an essential part of running an ecommerce business. While it might seem simple to place items in packaging and send them off with a carrier, the process is actually more complex than that. If your shipping processes aren’t efficient, you’ll end up wasting valuable time and resources on assembling packages and arranging
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In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept of trust. Gaining permission from a recipient to send them email sets the stage for building trust. This includes both the trust of the recipient
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