In the latest edition of the Marketing Week Explores podcast, we discuss the brand reputational woes for Unilever following Dollar Shave Club’s appearance on pornography site Pornhub and debate the true value of NPS. In this edition of Marketing Week Explores, acting features editor Charlotte Rogers and senior reporter Ellen Hammett discuss the reputational damage
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This is the sixth installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers (ISPs) have doubled-down on email security practices. It
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Nothing heralds the season quite like a Christmas wreath pinned onto the front do. It creates some magical Christmas cheer. As a result, it’s no wonder this much-loved Christmas decoration never goes out of fashion. Do you enjoy crafts? Then consider one way to create a business this holiday season: wreaths. Check out this list
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Lisa Curtis Pitching Onstage at the Barclays Unreasonable World Forum Chet Strange Recently, I sat in a room with dozens of the most successful women entrepreneurs in the country. Had I not known that every woman in that room had been hand-selected for her business prowess, I might have thought it was simply a group
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Aldi’s Christmas ad featuring its festive brand mascot Kevin the Carrot and villain Russell Sprout has been crowned this year’s most effective Christmas marketing campaign. Aldi’s was among the top performing ad in six out of eight key measures, with its closest rivals only managing to be among the top performers on four, according to
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Twitter is experimenting with a feature that lets users schedule Tweets natively on Twitter.com. The company has not confirmed how widespread the test is at this point. Tweet scheduling from Twitter’s TweetDeck is coming to Twitter.com. The test was confirmed by Twitter’s standalone app TweetDeck, which enables users to manage, sort, and schedule tweets across
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The Internal Revenue Service and the Treasury Department issued final regulations Friday confirming that individuals who take advantage of the increased gift and estate tax exclusion amounts that are in effect from 2018 to 2025 under the Tax Cuts and Jobs Act won’t be adversely affected after 2025 when the exclusion amount is scheduled to
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FILE – This March 10, 2015, file photo, shows signage outside PayPal’s headquarters in San Jose, … [+] Calif. Analysts expect companies in the S&P 500 to report a jump in earnings for the first three months of the year. Technology companies will be under scrutiny because that’s where expectations for revenue growth are close
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Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost platform to help marketers create and deliver personalized messages and cross-channel campaigns. Transactional emails from Magento can also now be sent through the iPost platform. The
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Twitter is giving brands and users more control over their social narratives with the ability to hide Tweet replies. The feature is rolling out globally after months of testing in some countries, including Canada and the U.S. Twitter made the announcement via a blog post on Thursday. “Currently, repliers can shift the topic or tone
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With the economy booming and unemployment falling companies are now having to deal with shortages in quality employees. This has spurned a phenomenon called “ghosting” in the workplace. What is Ghosting? Broadly speaking ghosting is defined as the abrupt ending of a relationship by ceasing all communications without explanation. The moniker gets its roots from
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As shoppers flock to buy on Black Friday, Small Business Saturday, Cyber Monday and Super Saturday (the last Saturday before Christmas), the year 2019 is shaping up to be another positive year driven by the American consumer. The U.S. economy continues its remarkable growth streak, breaking records for the stock market and employment, and achieving
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A powerful thing a freelancer can do for her career is to figure out when to fire the bad clients. Firing bad clients is an essential step on the way to finding better ones. Identifying a client mismatch: The most obvious is a skills-based gap. They need something you’re struggling to do well. A temperament gap. They’re
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A jacket from Gundi Studios Gundi Studios Natasha Sumant was working as a freelance art director in New York when she started exploring South Asian feminism. “I found that there was a hole in the market and nothing was really speaking to us,” Sumant, who is 28, tells Forbes. Gundi is a Hindi expression used
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Let’s be blunt. Implementing an advanced marketing measurement and predictive analytics programme that creates a holistic, unified view of marketing impact across all online and offline channels and silos can be difficult. Really difficult. Marketers have long sought a ‘single source of truth’ that reveals what is working, including how, why, what efforts deserve credit
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As we’ve been exploring the Periodic Table of Email Optimization and Deliverability in recent weeks, we’ve looked at Permission, Trust, Infrastructure and Audience. This time, we will go into another critical set of elements — those involving Content. First and foremost, in this age of smartphones and tablets, it’s critical that your emails are designed
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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. LinkedIn cracks down on bad accounts and spam. Last week, LinkedIn released its latest Transparency
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President Donald Trump delayed announcing a flavored e-cigarette ban because he was “spooked” by the political ramifications, but a plan will likely still be implemented, former FDA Commissioner Scott Gottlieb told CNBC on Friday. “I think that something’s going to get done here,” Gottlieb said in a “Squawk Box” interview. “They wouldn’t be putting on
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Location intelligence provider GroundTruth announced that its self-service advertising platform will offer an automated visit-optimization capability. That means bidding is optimized for campaigns and creatives that drive physical store visits. It will become available in January 2020. Range of location-related targeting options. The company’s self-service Ads Manager offers a range of location-based targeting options including audience
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