To build a 7-figure business with no experience, follow these four steps. July 2, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This article is written by Josh Harris, founder of Agency Growth Secrets and an Advisor in The Oracles. Businesses desperately need help with digital marketing, and most sophisticated digital
Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience. March 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This article is written by Jason Capital, best-selling author of “Higher Status,” millionaire copywriter, and an Advisor in The Oracles.
Many brands remain uncertain of just what exactly affiliate marketing is. Here is Lesson One. April 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. According to industry expectations, by the year 2020, total spending on affiliate marketing will reach $6.8 billion, according to a recent article in Inc. Despite the increasing
According to analyst firm Canalys, global smart speaker shipments grew 131% year over year. China is now the fastest-growing smart speaker market in the world, overtaking the U.S. in the first quarter of 2019. Smartphone growth by comparison, declined by 18% in the North American market. Amazon grows its overall lead, China accelerates. Amazon remained
Marketing Week columnist Mark Ritson digs into the marketing strategy that helped Australian iced coffee brand Dare more than double sales. [embedded content] In 2010, Australian iced coffee brand Dare set itself some very ambitious goals. It wanted to increase sales volumes by 150%, become the number one iced coffee brand in the market, and
Amazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet Retailer. How can your brand capitalize on the hype and excitement of one of the year’s biggest shopping days and compete with the retail giant? Your email marketing — right down to your
The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly
Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine optimization has either stayed the same or has become
Pinterest launched Mobile Ad Tools this week. Pinterest has introduced new Mobile Ads Tools that allow advertisers to create campaign on their mobile devices. Advertisers can choose a Pin from their business profile, and create a campaign for it by selecting automated or custom targeting options, daily budget rules and the duration of the campaign.
The biggest global gathering of advertising industry professionals wrapped up this past weekend as the major players that drive the half trillion dollar global advertising market came together for the annual Cannes Lions Festival. There, I spoke on the future of OTT and digital advertising and what the biggest brands, agencies and technology companies are
When it comes to video ads, Twitter can stand on its own. With 321 million active users per month, the social platform is perfect for fast, relevant video content. Video tweets are six times more likely to earn retweets than image tweets, which are already several times more popular than text-only tweets. Don’t get anxious about reports of
I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip campaigns—sending communications to customers and prospects on a regular basis—remain as relevant today as ever. The difference is that marketing automation has made this process
As an entrepreneur, there are certain candidates and changes you want to see succeed. How will the digital world you use everyday be a factor? July 15, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In 2016, some were surprised when President Donald Trump won the presidential election, beating Hillary Clinton
On average, businesses publish 18 videos each month. Is yours one of them? If not, you could get left behind by your competitors. May 13, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos
Focus on one of the many problems people have that you could help them solve. May 7, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. The advance of the internet has democratized admission to the world of entrepreneurship. From virtually anywhere in the world (provided internet access), makers can launch real,
MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has partnered with seven third-party attribution platforms to deliver the data. The platforms include Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA and Tenjin. The impression-level revenue data will be delivered in real-time once an ad impression is triggered
CALM, Screwfix, Booking.com and Virgin Media have also been shortlisted for this year’s competition, which focuses on the lack of representation and stereotyping of the LGBT+ community. Channel 4 has unveiled the seven brands shortlisted to win £1m of commercial airtime via its Diversity in Advertising Award, which this year focuses on the lack of
Email marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud providers, enhanced privacy protections and improved email tracking. According to Litmus, the new features will assist marketers throughout the entirety of the email marketing lifecycle, from the design stage to post-send analytics. Why we
Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized commission-based arrangements with advertisers. This week, the UK-based company is adding a machine learning-powered ability to predict trends for advertisers 28 days out. It says this is the first AI-enhanced predictive analytics capability for
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to fork out hundreds of dollars a
Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick test via her feed, she found ads accounted for 22% of 45 posts and 23% of 26 Stories. She isn’t alone. Peter Stringer, a Facebook and Instagram ads consultant is among the marketers we’ve
YouTube is introducing new monetization capabilities for creators, including Super Stickers and new tiered Channel Membership levels. It’s also adding more merchandising partners. The announcements came during VidCon in Anaheim. Animated Super Stickers. YouTube channel owners will soon be able to let fans purchase animated Super Stickers that they can post during live streams or
As a marketing professional, your biggest concern is reaching your audience. The dream is for millions of people to like, share, and comment on a post you cooked up for your organization. In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. Unfortunately,
Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must
You are not limited to billboards just because Facebook doesn’t want your ad dollars. July 16, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. More states are moving towards legalization, opening new markets for cannabis brands. However, because of the rigid regulations and restrictions that exist around advertising, many cannabis and
Do you produce enough video content to keep your company on your audience’s radar? If not, you could struggle as video becomes more important in the next three years. May 30, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. No matter how effective your current sales strategy might be, you won’t
Marketing is essential but never cheap, so upping your ROI is the name of the game. June 4, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Getting a strong return on a marketing investment: It keeps a lot of people up at night. How will the money spent on that PR
In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are adapting to a changed landscape. In Europe, more limited third-party data may have lead to growth in mobile app notifications as marketers rely more heavily on first-party tools. The post-GDPR environment has
Another profit warning for Asos Is the former darling of the fast fashion world in trouble? Alarm bells will be ringing for shareholders this week after Asos issued its third profit warning in less than a year. Those have come for a myriad of reasons, from heavy discounting on the high street to a bungled
Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the unwavering risk to their customers. Next year, Google will join the growing Brand Indicators for Messaging Identification (BIMI) initiative, an industry-wide effort to combat email security issues by enabling email inboxes to display sender-designated